Google Ads is one of the most effective advertising platforms in the world, with millions of users using it to reach their target audience. However, just because it’s popular, doesn’t mean it’s always easy to setup a successful campaign. Here are 10 Google Ads tips to help you make the most of your Ad campaigns:
Define your target audience
Understanding who your target audience is and what they are looking for will help you create more effective ads. You can use demographic information and interests to define your target audience and make sure your ads are seen by people who are more likely to be interested in your products or services.
Use keywords strategically
Keywords are the foundation of a successful Google Ads campaign. Make sure you choose keywords that are relevant to your business and target audience, and use them in your ad copy, ad title, and landing page.
Utilize negative keywords
Negative keywords allow you to exclude certain terms from your campaigns so that your ads don’t show up for irrelevant searches. This can help you save money and avoid irrelevant clicks.
Create compelling ad copy
Your ad copy is your chance to make a strong first impression and get people to click on your ad. Make sure your ad copy is clear, concise, and highlights the benefits of your products or services.
Make use of ad extensions
Ad extensions are additional features that you can add to your ads to provide more information and make them more engaging. Examples include sitelink extensions, call extensions, and review extensions.
Make use of landing pages
Your landing page is where people will end up after clicking on your ad. Make sure your landing page is optimized for conversions and provides all the information people need to make a purchase or take some other desired action.
Test and optimize
Continuous testing and optimization is key to a successful Google Ads campaign. Try different ad copy, keywords, and targeting options, and track your results to see what works best.
Stay within budget
Make sure you set a budget for your Google Ads campaign and stick to it. This will help you avoid overspending and make sure you’re getting a good return on your investment.
Use Google Analytics
Google Analytics is a powerful tool that can help you track your Google Ads campaign performance and understand how people are interacting with your website. Make sure you’re using Google Analytics to get the most out of your campaigns.
Keep up with changes
Google Ads is always changing, with new features and best practices being introduced all the time. Make sure you stay up to date with the latest developments and changes to get the most out of your campaigns.
By following these tips, you can make your Google Ads campaigns more effective and get the results you’re looking for. This is how a newly started Marine Training institute generated a Whooping 2600% return of 5 Million from an Ad spend of 180k with our Google Ads Management Services. They still say hiring us is the best decision they made after hitting the market. Good luck!
You are here because you have come to know the importance of Video Marketing now. The promotion of brands is not only about content filling and posting images alone, it is about knowing the brand in detail with a creative video.
Video Marketing is a dominant strategy in Social Media. People who are new to this will have a clear understanding of the current trend.
Also, for people who are aware of it but have not started implementing it, this is the right time to read this article and start your promotion.
What is Video Marketing?
In general, Video Marketing is nothing but using videos to boost up and market your product or service, increase customer engagement on your digital and social channels, educate your consumers and customers, and reach your audience with an advanced medium.
Where nowadays, everyone has been looking for updated strategies that improve your business, trying out many and succeeding too. But still have not tried creating a video for your business promotion? Then, you are falling behind. Don’t panic.
Want to Know in Detail How Video Marketing Helps Your Business? And What Kind of Marketing Strategies It Deals With?
Let’s quickly check it without any further delay..
How Video Marketing Helps My Business?
We have already discussed what is Video Marketing, now without any further discussions let’s take a quick step towards How Video Helps to Grow Your Business.
5 Benefits of Video Marketing:
1. Increases Brand Awareness
Video Marketing always plays a prominent role in a business. Even Google likes video content more than lengthy stuff. Videos do an excellent job in boosting your brand awareness.
Videos can tell a story, about products/services, benefits, or features funnily or entertainingly to reach your target audience.
By presenting such videos you can do a better job in showing your clients that you know similar values and trust towards your business. If you want to grab your user’s attention, then brand awareness through Video Marketing is the only way.
2. Boosts Conversions and Sales
Videos are another benefit for boosting conversions and sales, that should be added to your marketing strategy. It is a proven strategy that when you add a video to your landing page can increase your conversion rate by 80%.
Short and engaging content in your videos will automatically drive conversion and lead to sales. Videos can make you serious money, focus more to reach your potential customers.
3. Improves Trust and Customer Engagement
Videos help to build great connections with your audience. Videos evoke emotions rather than any other medium, whether a video can be posted on social media or a landing page people in need look for videos that give a better understanding of your business.
So, where does the trust issue arise? It is again the same marketing strategy in creating meaningful videos.
Stop selling, instead curate content like videos and let the people come to know that you’re providing useful and interesting information about your business. The higher the retention from your users, the higher the trust and conversions are in line.
4. Video Appeals to Mobile Users
Today, no one can imagine a world without mobile phones.
There are billions of people who are using smartphones to reach all their needs. So, to retain customer attention, mobile users are the best phase to focus on.
Videos on mobile can be seen by everyone, they feel it entertaining and educational. Having mobile-optimized videos can retain better traffic to your website as well as generate better relationships with your audience.
Give them a better mobile-friendly video experience that gives real conversions.
5. Video Marketing Can Explain Everything
Are you planning to launch a product or service? Then create a video and show how it works and benefits your audience.
98% of people go for explainer videos to learn more about the product or service they are looking for. Homepage explainer video was proven to be effective for many businesses so far.
If it is a difficult concept to convey, try animated videos. Content can be of any type, make videos related to that storyline to reach your customers.
The only motive of businesses is to raise brand awareness, create engagement and customer retention, trust, and at last the conversion always. Videos are great, but before going for it, build a strategy that works for your business.
How to Create a Video Marketing Strategy?
So far we have learned how video marketing will help your business and what it is actually?
Now let’s make sure whether those videos will fit your target audience.
To make such practices, we need to build a Video Marketing Strategy on how to showcase your brand in promoting your product and services to your audience.
The idea is to make the audience stay and get engaged with the brand in a way that’s simple and easy to digest.
Set Your Video Goals
Firstly to make a video, set your video goals, outline what you’re planning to do. At every stage of the marketing funnel, you need to create a video that fits your targeting audience.
But initially, have a plan on how to target and whom to target?
Here are the marketing plans to delight your customers.
Awareness: Here, a challenge or an opportunity for a brand raises, where people realize that they have a problem.
At this point, a brand should attract users with creative and short concept videos which introduce your brand to a new audience.
Consideration: After a point, the user thinks about how he or she will solve the problem they are faced with.
To consider this, one starts to look out for a solution like asking for recommendations, researching, checking for product/service reviews, and finds an effective solution for the problem.
Decision: Decision-making will nurture your prospects. At this point, one finds a solution for their problem but still lacks something. Present a prospect with proof of customer satisfaction that helps them to choose your product/service over your competition.
Find and Understand Your Target Audience
Now it is clear what stage of the marketing funnel you’re planning to target, so it’s time to figure out the deliberate audience who needs you and will fit your plan.
Why this is so crucial among others, because if you create a video without any specific audiences in mind, then it is likely to result in a flop. Where viewers who are not in that fit won’t watch it nor convert through it. So how does one know who your target audience is?
Who your product or service is for?
What is the actual purpose of the video?
Where does your target audience freak out?
With these three questions answered, you will find out your target audience that fits your business.
Fix a Storyline or Concept, Figure Out What You Want to Tell
Deciding on what story you want to tell and creating a video to match your outline perfectly seems to be the difficult part of Video Marketing.
Make an outline that gives the basic framework of your story, where at some point it reaches your audience with various emotions. It can be an inspiration, a funny part, or a solution for them. So choose every element wisely.
Support with a Goal
Find the Conflict
Make a Pursuit
Scope for a Resolution
These four elements will drive your viewers’ point in diverting them as your customers. Where this helps to find your mission in the journey of reaching your goals.
Keep Precise and Creative Requirements in Line
There are things one needs to go through before a brand publishes a video. Keep in mind that a team behind you needs to approve your videos, like your Manager, Marketing Team, or your CEO.
Sudden changes in the storyline, concept, graphics, etc., can throw your whole efforts off. So to make it implement, take a deep breath, plan for a storyline that is meaningful and creative, make it approved before you create, and move on with the video promotions.
Not only planning works for great Video Marketing. Fixing a timeline for the entire production marks more importance to the creation and effort you make through. It tells what you have so far and what else to need to do to complete your production. Take a crucial step to schedule your production that makes a good sense of marketing.
Maintain a Realistic Budget
Money rules everything. We all know planning for the budget is the other crucial factor, without a proper budget there could be nothing happened.
Plan for the resources and make a budget according to it. Plan for how you’re going to make your story happen within your budget, it can be creative or smart, at the end of the day, it should be saved.
Make research, ask experts on how much other industries or businesses charge for such video making, or whether freelancing can save all these too much spending.
Don’t feel bad in asking all about these, a loss can’t be taken when it comes to money. Make a research before you plan and create a Video.
Now we all know about how Video Marketing Strategy can be implemented in various channels or platforms that make real conversions. But it is not the end part of promoting the video you create.
Make your videos reach social media channels that drive more traffic and help to reach your business goal.
Social Video Marketing is one of the best practices that need to be followed to reach both your existing and potential customers.
Types of Videos?
Sometimes, Facebook status or cute Instagram reels is not enough for business promotions. But to level up your marketing skills, one needs to know more about Video Marketing and its types to promote your business.
Before creating your video, check out the types it works with.
1. Demo Videos:
The purpose of Demo Videos is to exhibit your product or service to your business audience. It is not that exact like an explainer video where you are not going to explain about the product. But show off the perks, benefits, and features of your product/service.
2. Brand Videos:
Brand Videos are any kind of video that is created to highlight a brand’s services or products that brings initial awareness and sales from its target audience.
The marketing content whether it is sponsored or created increases the brand value while sharing. Generally, Branded content never involves traditional advertising, such as TV Commercials or Banner Ads, instead, it includes Articles, YouTube Videos, and Podcasts.
3. Explainer Videos:
Explainer Videos are short internet marketing videos used to explain your company’s product or service. In common, an Explainer video is used to help your audience better understand why they need your product or service.
These kinds of videos are often placed on a landing page, your website’s home page, or a prominent product page. For a creative explainer video try some animated illustrations or a live recording that makes the video clear and attractive.
4. Event Videos:
Is your business hosting any round table conference, meetings or discussions, presentations, or an interview? Capture the highlights from the gathering and release them as a content promotional video.
To bring your audience into your business host an event and get them an authentic experience of your industry.
5. Expert Interviews Videos:
This Video Marketing is a kind of influencer marketing. Capturing Interviews with industry-specific or internal business experts is the best way to build trust and authority with your target audience. Whether it may be the exact thing you want to show or not, just educate your audience and get these discussions heard by them.
6. How-To or Educational Videos:
Educational or Instructional Videos are used to educate your audience which is new to them or some kind of elementary knowledge on the product or service which helps them better understand their needs from your business. Understand your customers and find their needs better to make this video more transparent.
7. Animated Videos:
Animated Videos are most commonly used by people or a company to attract and engage with their audience.
Animated videos are the compilation of audio recordings along with related visual illustrations. This video includes animated characters, text, gifs to make complex data simpler to understand.
To convert potential customers, try with some strong visuals and good content that directly reaches your audience.
8. Customer Testimonial Videos:
Customer Testimonial is not a new concept as it was already implemented by many businesses on their website to make their brand visible. Even now, it works.
If you are new to the industry then try this. To attract new customers, crack a video with your existing customers to improve your brand value.
When they see how your existing customers have experienced your service or product, new customers will be excited for the same with your business.
9. 360° & Virtual Reality Videos:
360° and Virtual Reality are the popular ones in Video Marketing. As every user feels the experience of the physical location or the event. The user feels excited to know more about the location where it helps to find the content from every angle. Virtual Reality allows users to navigate and control their experience throughout the video.
10. Branded Short Film:
Last, but not least. Branded Short Film was the one creative form of Video Advertising that gives your brand a successful ending.
A short line of a story about your product or service makes a perfect brand awareness with a serious concept of characters and a story.
More part of taking commercials has become a common thing for a brand, make an opportunity in placing a product in your film to get more exposure.
Examples of Video Marketing?
Marketing professionals are well aware of the power of creating viral videos and use the same technique in selling and promoting their brands.
Whether it can be hilarious one or emotional storyline content, we all love to look out for such videos that are very interesting as it attracts us with the connection of the story.
Above All These What Makes a Video Marketing Campaign Successful? Let’s have a quick check on it.
Most Marketing Experts accept that a Successful Video Marketing Campaign will offer some sort of value for their targeted audience.
How to make it successful and what are the factors followed by a successful video content creator?
Marketing professionals create videos that are short enough to convey the whole marketing content line, that will leave a long-lasting impression on your audiences.
They will rely on a strong content line, that secretly highlights their benefits and characteristics of their products and services to their customers.
They will create an exciting moment or an impressed feel in their video, which makes people pull their attention in the first 5 seconds.
Experts focus on evoking emotions from their customers as a strategy, but not only for product or service promotion.
Marketers create to feel the impulse in viewers to forward or to share the video with their neighbors.
Here are some top 5 good Video Marketing Examples which went viral with all these strategies. Check out those and educate yourself in accomplishing your brand.
1. Dollar Shave Club
If you’re planning for your actual product to go viral in this Video Marketing Trend? Then you could make it incredibly funny, hilarious, and entertaining to watch.
Dollar Shave CEO finds the same strategy in implementing a ton of humor when talking about their brand and their product.
The fact of eagerness builds among people of what funny thing is gonna happen for another few minutes where you even know what the product or service is about.
Not all videos have to be a serious scene towards the marketing content. Some like this rule the marketing industry with more fun and message at the same time. When the script is right, sometimes a single-shot walkthrough, errors and all, is all you need.
2. Budweiser’s Some Waits For You At Home
In this video, we can see an ultimate bonding between the man and the dog which connects an emotional wave. At some point, the person leaves with a couple of friends, taking a few beers with him, while telling his dog that he will be back later.
In the end, we see the dog waiting until much later, which leaves us wondering what could have happened or whether they both will meet or not.
This video has a big hit of 1.9 million views, which was viral for a simple message that “Don’t Drink and Drive”.
The concept line was heartwarming and emotional when it connects a bond between your loved ones. Owning this responsibility can be a great way to captivate the audience towards your brand.
3. GoPro’s Fireman Saves A Kitten
Videos featuring cute animals and small kids are always a crowd-puller.
In this video, the dedicated care taken by the fireman towards the kitten was gratifying and that feel just grabs the user’s attention, fear of the kitten saved and relief at the end would be a story unfolded.
As people waited for the happy ending after a crisis was the finest reason behind this 44.8 million views.
Just promoting the brands directly doesn’t work. Make an indirect approach that is apt or more than beyond with new ideas and angles that creates a broad-minded thought on your brand among your audience.
4. Always’ #LikeAGirl
Women have a separate fan base when it comes to related videos like gender equality and female empowerment.
This video in particular grabs to that point, where the marketers will ask the participants to perform activities “like a girl” which goes so viral.
There are children and adults featured in the video that creates an emotional impact among other people.
The video not only touches on an extremely current issue but does so in a way that makes us realize how even small things — like jokes — can be detrimental to the self-esteem of girls and women.
It is important to show off that your company cares about quite just money and is, in addition, looking to form a positive impact on the planet.
5. Dove: Real Beauty Sketches
Dove asked some women to describe themselves to a forensic artist, as he portrayed their pictures without seeing them.
He then sketched another image of the same person as per the perceptions shared in other groups about that woman.
It shows that the two images don’t match at all. Women are noted hard on themselves when it comes to their looks. The reason it went viral is most women shared this video between themselves to raise their confidence.
This video reached nearly 69 million views as it changed the perception of women being thinking about their looks.
How to Measure Success for Video Marketing?
So yes! You’ve now launched a new video? Awesome!
But Wait…
Do you still need to check whether your video was a success? Because a successful video marketing campaign is an essential part forDigital Marketers, to reach out to new audiences and to achieve high potential leads.
Set a Goal, Video Marketing Strategy, and identify the best metrics to reach your business travel towards a successful funnel.
If you don’t have an idea about how to measure success in your video marketing campaign, then let’s have a quick view of it.
Check on the Best 5 Video Metrics to Measure Success:
1. View Count:
Though it is simplest, it is quite a trickery metric you can see. View Count is known for the number of times your video has been watched by your viewers.
View Count is best to find where it reached your goal in increasing brand awareness and content of video marketing has been working.
However, the method of counting or measuring differs among various channels, like YouTube counts a video for 30 seconds and Facebook it’s only 3 seconds.
Share your video as much as you can like where your relevant audience stays, whether in social media or email or even if you need to spend on channels that work it is damn better to reach your audience anyway.
2. Play Rate:
Play Rate is another interesting metric to measure your success. Play Rate is the percentage of page visitors where it shows who clicked your video and how many impressions it received till the end of the video.
If you want to increase your play rate, then follow these steps:
Increase the dimensions of your video embed or move its position on the page.
Move your video to a relevant page — maybe it would be more appreciated or be needed by your viewers.
Pick a more engaging, eye-catching, and relevant thumbnail that evenly attracts your viewers to click and view it.
Change the copy around the video to make sure it precisely communicates its content.
Not all videos will have equal play rates. If thousands of people see your video, but only a few people play it, it’s probably time to optimize your content.
3. Social Sharing and Feedback:
If you’re on Social Media then you will be familiar with video sharing and commenting. Social Sharing in Video Marketing shows how many shares happened in the count of numbers, like how many people are sharing your video content.
Good way of social shares and comments shows how relevant your content reaches your targeted audience. If a viewer watches your video and takes the time to share it, then it is a good sign of the content you created.
In the same way as to how social sharing is prominent, check what you have received in your comments. Because user comments and feedback helps to improve your metric rate.
Listen to your audience and respond immediately and interact with users who even give negative comments so that it helps to improve better content too.
4. Conversion Rate:
Conversion Rate is the number of leads or customers you have gained through video content. It may be of any conversion like filling a form, making a purchase, or subscribing the measure of success counts on Video Marketing.
Conversion Rate is calculated as the number of times visitors completed the video divided by the number of clicks on your CTA. The right place to fix your video is the landing page where you can get real conversions.
5. Bounce Rate:
Are you planning to place your video on your landing page? Take a note of the bounce rate for the page and the number of times people spent on the page before you place it.
Bounce Rate represents the number of visitors who visit your site but then exit before visiting all other pages in your website without converting.
To correct this, optimize the following:
Page load time
Navigation
Video position, size, and quality
Landing page design
Be sure to check metrics after placing the video in the relevant landing page whether it created an impact. If not, then you need to change your content that attracts your customers.
After all this, What is your plan in creating a video for your business? What is the idea of setting up a video marketing strategy? Keep track of everything you do or perform to attract your audience.
Ready, Set, Action!
I guess you all feel interested and a bit confused to start over the Video Marketing Campaign after reading this article.
You are aware of what Video Marketing does to your business? How to improve brand awareness with video marketing and what was the actual way to start Video Marketing? Don’t worry if you’re still confused.
Video curation, editing, and marketing seem to be difficult at first, later by practice you feel it is easy and it works to increase your ROI for your business.
Video Marketing in 2021 is a sure way to boost your sales and conversions. Use this concert of marketing to showcase your business information creatively and interestingly to reach your audience.
Start clipping and capturing your things to make a good content video. It’s time to make a video that is a key to step success in your marketing strategy.
Google Ads is an online advertising platform by Google. Using this, you can create online ads that reach your target audience.
Google Ads show your ads in the results of search engines, mobile apps, websites, and on videos.
So how does Google Ads help to grow your business instantly?
Google Ads enables advertisers to target many keywords to achieve their business goals. It doesn’t need the tougher tasks like publishing content and building backlinks etc.
With Google Ads, you should pay for the results. Such as driving traffic to your website, generating more leads and revenue.
So, after reading this, you could find running google ads is pretty simple?
Let’s go into detail about how it works and what all the differences it makes for your business?
How do Google Ads Work?
Google Ads helps you to run ads online depending upon your need. It works by matching your ads to your business based on the content and visitors.
Using Google Ads, Advertisers can promote their products/services online by creating ad campaigns. Such as –
Search Ads
Display Ads
Google show Search ads only when users are searching for your product or service. Whereas targeted audiences can see Display ads based on various targeting parameters.
How Google Ads Help Businesses?
Google Ads works best for all sorts of Businesses – whether it is big or small. Once campaigns are ready and goals are set, businesses can find the exact market prospects and qualified leads at the affordable cost.
But, to run an effective ad campaign you must understand the ins and outs of the paid search. Such as keyword research, bidding strategies, ad types, and landing page optimization etc.,
If you’re still in a confusion that Google AdWords is worth enough for your spending?
Start running small campaigns with few keywords and optimize according to the results. After a while, increase the budget with existing results that are generating real traffic and profitable sales.
How to Set Up Campaigns in Google Ads?
Google Ads is one of the best advertising options online in this current marketing trend.
For brands that don’t have organic presence and are in need of quick ROI, then Google Ads helps hand in hand to drive better traffic and conversions.
Not yet started your first Campaign? Or people who know Google Ads but confused about whether it is worth your investment? Then, you are in the right place…
Let’s see How to Set Up Your Google Ads Campaign:
– Setting Up the Right Keywords aka Keyword Research
After successful account sign up and goal set up, it’s time to focus on “Keyword Research”.
But How Does One Can Find the Right Keywords?
Keyword Research is the process of finding the relevant search queries that are being typed in Google by your target customers.
You should ensure that those keywords have good search volume, less competition and low CPC.
Once all your keywords are set, let’s dive in and build your campaign…
– How to Calculate Google Ads Budget?
With Google Ads, you can choose your marketing budget for your business. With two different settings namely, Daily Budget and Bid Strategy.
Daily Budget is the total amount you’ll spend on a campaign per day. Whereas Bid is the amount you’re willing to spend on a keyword.
Bid Strategy is a complicated process for beginners. To start with, set a small bid on your keyword to know how it works on the first phase.
Then, if it increases your results go for the next maximum bid for a keyword to make the best conversions. If it fails to make results, then move with the next step.
– Make Sure Your Landing Page is Optimized
Landing Page Optimization for AdWords is to persuade your target audience to convert.
The most important quality for optimizing your landing page is to provide relevancy.
Landing page should be relevant to the target keywords and text ads used. As this improves quality score and boosts ad rank.
How To Optimize Your Landing Page for Conversions?
Here are some quick steps to hit your results…
Make the Landing page Relevant to the Search Query
Focus on One Thing at a Time in your Landing Page to Convert your Customer
Make your Landing Page Trustworthy
Design your Landing Page – User Friendly and Performs Fast
Run A/B Tests in AdWords
Track, Optimize, and Repeat
Create a High-Quality Landing Page and Get Optimize to Reach your Audience Easy…
– Start with Your First Campaign
By implementing all these steps, you have now successfully set up your Google Ads Campaign…
Also, don’t forget that you have to track your analytics before you hit your campaign to submit…
All you can do now is sit back and relax for the conversions to roll in for your business!
But that doesn’t work all the time. So, keep an eye on your campaign and optimize to make the campaign better visible for visitors.
Find what is working and not working on your campaigns.
Measure your insights, track, rinse and repeat on each of the campaigns that helps to increase ROI.
Once the campaigns are set and running you should optimize your campaigns regularly. And change your strategy to achieve your goals.
Google Ads can be a great move to advertise your business in the current marketing trend.
Ad Extensions helps businesses to stand out from their competitors. It provides more information such as site links, locations, phone numbers, ratings, and reviews, etc., that enhances your ads to make it more useful for users.
How Does Ad Extensions Improve your CTR?
Generally with Google Ads, one needs to stay unique from their competitors. Your ad should grab your target audiences’ attention with creative title copy and description that stands out.
Types of Ad Extensions – Which are Effective To Use:
Site Link Extensions
Call Out Extensions
Call Extensions
Location Extensions
Price Extensions
Promotion Extensions
Structured Snippets Extensions
App Extensions
Click To Text Extensions
Review Extensions
What are Google Ads Bidding Strategies? How to Choose based on your Goals?
Google Ads offers several bidding strategies that can adapt to different types of campaigns.
Depending on the campaign goal you can choose bidding strategies provided by Google Ads.
If you don’t have a proper plan before starting your campaign then it ends up wasting your entire investment with few clicks.
Modifying your Bidding Strategies on a timely basis will increase your conversions.
Let’s begin in detail on what are the types of Bidding Strategies and how it benefits your campaign to drive sales.
Targeted CPC [Cost Per Click]:
With Targeted CPC, you can bid to maximize your conversion rate. Setting individual bids at the keyword level allows the highest level of controlling the bid rate.
Your maximum CPC bid range is the most you’ll be charged for a click, but you’ll often be charged less with the setting we enabled.
Maximize Clicks:
Maximize Clicks strategy allows to increase the number of visitors to the website. It automatically sets the bid which helps to maximize the clicks within your budget what you have set for the campaign.
Well, be aware of the strategy as it leads to low-quality clicks with fewer targeting audiences but most effective for traffic generation.
Targeted CPA [Cost Per Acquisition]:
Want to get more conversions with your targeted CPA?
Then this is the best strategy for you.
Target CPA allows you to control your automated bidding. Whereas, Adwords will automatically set the bid value to achieve the goal.
In some cases, conversions will cost more than your average CPA, or it will cost less than that. But it best keeps your average CPA within your budget.
Target Impression Share:
Target Impression Share (known as Targeting Outrank Share earlier). Outrank feature is no longer available now. Where Outrank Share helps your ads to outrank from your competitor’s domain in ad position.
Target Impression Share automatically sets your bids to increase the chances of appearing in search results. This is highly useful to run brand awareness campaigns.
Target Return On Ads Spend [ROAS]:
Do you want to hit your ROI double the value you spend on your campaign?
Then, ROAS is the right strategy for you!
In ROAS bidding strategy, Google will set your bids with each target keyword to maximum conversion value based on the avg. value you want in return for the value you spent on it.
Let’s say for example: If you’d like to generate 7x ROI with $1 that hits on each click, you need to shout out with a formula.
Sales ÷ Ad spend x 100% = Target ROAS
Also, it won’t affect if you set with a mobile bid adjustment of -100%…
Anybody whose main aim is to achieve the return on their investment can use this strategy.
Mostly it fits the eCommerce Platforms with many products who put ads for “buying-ready” audiences.
Portfolio Bid Strategy:
So far discussed so many strategies, let’s talk about something interesting about Portfolio Bid Strategy and why it is important?
Portfolio Bidding Strategy combines multiple ad groups, campaigns, and keywords together which are said to be an automated goal-driven strategy for businesses.
They are automatically set to help you reach your performance goals at a stretch.
Portfolio Bid Strategy is focused on the concept of ROAS, where the algorithm automatically tries to pitch maximize spend between campaigns, to win the exact keywords and clicks that work to generate results. This strategy eliminates the risk of overspending on the click.
With all that speaks, we got some more to discuss in-depth on Google Ad Bidding.
Let’s quickly in short get out what it is?
Manual Bidding vs Smart Bidding
Manual Bidding:
Manual Bidding is the method of setting up your own maximum cost per click i.e, a campaign with the selected keywords.
With manual bidding, you’ll only spend if someone clicks on your ad. Manual CPC Bidding gives you control over setting the maximum amount you can spend on each click for your ad.
Also, you can have a similar control on the keywords you use for your campaign.
Smart [or] Automated Bidding:
Smart Bidding is the subset of automated bidding that uses machine learning to optimize your Google Ads Conversions.
Smart bidding maximizes your conversions with an extended feature called “Auction-Time Bidding”.
Google finds the history of search and contextual data to predict the possibility of traffic and sales, based on the research the strategy places a smart move in increasing the bid value according to the prospect click happens.
How to Track Your Google Ads Results?
Well, you successfully got your Google Ads Campaign up and running fruitfully, which results in great impressive clicks and traffic…
That was awesome and seems to be working well so far. *claps*
But how do you find the conversions that hitched your campaign?
You have got to install a Conversion Tracking Tool which is provided by Google Ads. It is free to use and allows you to see how many conversions, clicks, or impressions result in sales.
The data gathered by Conversion Tracking Tool allows you to identify whether your campaign is working or not or in which form of way you got your conversions.
Depending on your business, a conversion will be counted when a customer purchases your product/service through your website, signs up for a newsletter, fills out an online survey or contact form, downloads an app or whitepaper, calls through mobile with a phone number, and so on.
After you’ve recognized what customer actions you want to track as conversions, it takes a few simple steps to get conversion tracking up and running for your campaign.
Steps to Set Up – Conversion Tracking Tool In Google Ads:
Create a Conversion Action
Setup Your Conversion Tracking Tag
– Install your Tag by self
– Use Google Tag Manager
Feel like Data is not 100% Accurate?
Or Your Campaigns hit only a few Conversions?
It is better to look after your Google Ads settings for better optimization or replace the code installed on your website.
Take Away
I think we have discussed Google Ads in detail, also we have covered all the basic elements that help beginners to start over their first campaign now…
Google Adwords is consistently seen as one of the best ways to reach prospective customers, drive traffic to your business, and ultimately increase sales.
But there is no point in starting without a marketing plan or strategy for AdWords like that.
Set a goal, have a plan, check with the keywords, choose effective bidding strategies and fly on for reaching your target audience that generates real ROI for your business.
If you’re looking for digital marketing tips to GROW your Business in 2021, this post is for you!
Read on:
We all know how this pandemic has affected big, small and medium scale businesses. No business plans or market predictions have worked to get back on track.
As per the survey, post COVID19 businesses moved online and made their employees to work remotely. To leverage the shifting business environment, many brands started investing in digital marketing.
Doing this will help you gain customers, drive website traffic and revenue.
Top 9 Digital Marketing Tips to Consider in 2023
1. Understand Your Target Audience
As a marketer, understanding your audience is significant.
Knowing your target audience and understanding them is the most important step in the marketing plan of any business.
To understand your audience, you should research and analyze customer data – such as queries, engagements and buying trends.
This will reveal your customer’s needs, motivations and factors influencing their buying behavior.
Once you understand your customers, you should create buyer personas. This will help you to attract, engage, convert and delight your customers in a way that ensures high ROI.
2. Market Your Website Using SEO/SEM
Marketing your website using SEO/SEM is a must for any business. Both SEO and SEM drive visitors to your website through search engines. But both are very different in service.
Search engine marketing, or SEM, is one of the effective ways to grow your business in a competitive marketplace, in a short time.
With many businesses out there all running for the same goal, it’s more important to advertise online.
Search Engine Optimization, or SEO, is the process of achieving top position on SERP, for a given query/keyword.
To achieve your goals, it’s very important to understand – how to position and optimize your website through SEO/SEM.
SEO vs SEM:
SEO is an organic search strategy. SEM is a paid search strategy.
If you’re interested in the world of Online Marketing? Reach Us for Experts Solution!
Year on year people are spending more time on their mobile phones and tablets. But many websites are still not designed to opt for different screen sizes and load times.
Mobile optimization is the process of optimizing your website for mobile devices to provide better user experience.
Mobile optimization involves responsive web design, website structure, page speed optimization, and more to make sure you’re not turning mobile visitors away.
If your site is already well optimized for search engines, there are few more things you have to focus when optimizing for mobile devices.
Is your brand active, successful on social media presence?
If your potential customers are active on social media, it’s essential for you to do the same. Staying active on social media helps you to boost your visibility, customer engagement and sales.
Establishing a strong social media presence comes with many advantages. Such as enhanced customer engagement, improved brand loyalty and trust.
Your active presence on Social Media is mandatory to meet the competitive world. If you haven’t started yet, don’t panic: it’s never been too late.
Now is the time for your brand to get active on Social Media.
“Social Media Marketing is the act of creating content to promote your business and products on various social media platforms, that drive website traffic or attention through social media sites.”
Gaining traffic is that all enough for your results?
What do you do to reach your audience on social media?
Just create Content…
Here are a few steps to build your social media presence in a quick phase, which helps you to skyrocket your business:
Marketing personalization, also referred to as personalized marketing with emails or one-to-one marketing.
It is the practice of using data to deliver brand messages targeted to a respective prospect.
Personalized marketing is a strategy that you can incorporate with your business’ marketing media. Such as personalized emails, social media, and blogs, to generate better results.
“Get data, data, and more data. And it all starts with data..”
Personalized marketing involves collecting your customer’s data and crafting marketing experiences for them.
Benefits of Personalized Marketing
Personalized Marketing will be a precise and powerful tool when used right.
Marketers have been using this strategy for decades to achieve their business goals.
The more data you gather, the deeper you analyze, and the more you’ll discover about your customers.
Data helps you understand what your customers are looking for. And when they make contact with your business.
Once you’ve done that, you can serve them what they need the moment they need it.
By personalizing your marketing messages, you’ll get happier enough, with more loyal customers.
6. Use Email Marketing to Connect with Your Customers
Many say email marketing is dead. But, it’s not.
In fact, Email Marketing is still one of the best marketing strategies in 2021.
So: How can you make your email marketing interesting for your audience?
How to reach their inbox and do something different from your competitors?
With all the digital marketing tips and strategies available, what makes email marketing the best of other mediums?
Because, Email is a mode of communication that’s accepted around the world.
Let’s quickly jump into some techniques on how to connect with your customers with creative email marketing campaigns:
Create an Email Marketing Plan
Design your Emails
Create a Catchy and Powerful Subject Line
Have a Engaging Content
Create a Welcome Signature for your Brand
Segment your list of customers to reach out to the best
In Video Marketing, you use videos to market your brand, products, or services. Videos are effective for engaging and educating your customers.
In 2021, Video Marketing is effective among other marketing activities as videos claim more than 80% of all web traffic.
Types of Video Marketing that Boosts your Business:
1.Brand Videos
Brand Videos are often used for large advertising campaigns.
Videos of these types help to improve brand awareness and increase traffic. It usually indicates the brand’s introduction, mission, vision, culture, products, and services.
2. Explainer / How-To Videos / Educational Videos
Explainer Videos are attractive and informative for viewers, who are looking for a detailed study about a product or a service.
Explainer Videos helps to explain how your product/service works and how it benefits your target audience?
3. Case Study / Customer Testimonial Videos
A Case Study or a Testimonial Video of your business is a great way of increasing your brand’s trust and credibility. These videos influence your target customers decision flowing through the sales funnel.
It creates a social proof, where your targeted audience needs to know that your product/service is the perfect solution for their needs.
4. Animated Videos
Animated Videos are attention-grabbing concepts, which allows you to explore your brand in the form of animations. Animated videos find to be eye-catching and entertaining to expose a brand.
8. Host or Join Podcasts
Podcasting is a great place to share your experiences and insights. It enhances business owners, entrepreneurs, and marketers to interact with their audiences.
As a result, podcast marketing has shown success with 1,750,000 active podcasts running all over the world till now.
Almost 55% of the U.S. population and 80% of people around are listening to most of the podcast episodes in a week.
To Host / Join your Podcasts Follow these Steps:
Come up with a concept. Let it be a topic, name, and target length for each episode.
Pick a co-host and set a format.
Design artwork and write a description content to promote your podcast.
Record and edit your audio files with a microphone.
Find a platform to host and upload your podcast
Syndicate your audio files for distribution
9. Use Data Analytics
Data Analytics is the process of analyzing raw data to find current insights and trends.
Every business should understand the opportunities and challenges that help them grow.
Data can help you to understand your audiences, personalize your content, and improve your marketing campaigns.
How Data Analytics can work for your business?
Know What You Need
Use Data Analytics or Invest in Tools to Understand Data
Gain Better Insights
Turn Insights into Actions
Conclusion
Digital Marketing plays a valuable role in shaping consumer behavior in today’s competitive world.
It is important to plan and practice Digital Marketing strategy that helps your business’s growth.
So, where do you start if your business wants to develop a Digital Marketing Strategy? Hope that you are in the right place!
Dezvolta, the leading Digital Marketing Agency in India offers digital marketing services like SEO, SEM, Content Marketing, Google/Facebook Ads, and Retargeting.
We build and explode your business growth by establishing an effective marketing strategy that connects your exact target audience and gets quality leads.
Are you planning to invest or currently running Social Media Ads? If Yes! This is a must-read for you.
Usually, the pre-requisites of a PPC campaign would limit to writing a converting Ad copy, designing an attractive banner for Display Ads or setting up metrics that work for us and we try to make most of our budget. However, we do not get much exposure to the actual work of the competitors succeeding in attracting prospects.
Have you ever thought of peeping into your competitors Ad? Do you want to know WHY?
Here are the 7 Reasons to Research your Competitor’s Ad:
If your competitors are large companies who rule the industry, they must have a serious digital marketing team working behind the brand.
They must have researched, experimented and gained metrics from various sources. This might have helped them choose the right platform and content that works best for their business.
Your job gets simple here, learn from your competitors and see where they run ads on in recent times and see which countries they target. For eg. UpWork, run ads in well-developed countries in recent times. This stat will help any web design or software company to plan their ads.
You don’t have to do the experimentation if you analyze a well-established competitor.
Create better strategies and Ad creatives to stand out from the competition
Save Time – You can easily target countries that will work for your business
High ROI – If you can see what your competition is doing you can save time and money on research and plan things better and boost ROI.
Now, you know the importance of research, wondering HOW?
What if I tell the way to find your competitor’s ad?
Sounds Great, Right? Cut the wait and here you go with treasure!
In this article, we are going to see how we can find competitor Ads on Facebook, Instagram, and Twitter. Learn from your competitors and analyze the areas of improvements in your Ad Campaign.
How to Find Competitor Ads on Facebook & Instagram:
Method 1:
Step 1: Visit Facebook from your desktop or laptop or any mobile device.
Step 2: Enter the name of your competitor in the search bar.
Step 3:
If you are on a desktop/laptop, you can see a section “Page Transparency” on the right sidebar.
If you are on a mobile device, scroll down the page to find “Page Transparency”.
Step 4: Click on “see more”. You will get a pop-up screen with “Page Transparency Summary” as the first tab.
Step 5: Scroll to “Ads From This Page” section and click on “Go to Ad Library”.
Step 6: Tada! “Ad Library” opens up as a new page and a list of all Ads currently run by the company will be showcased.
Method 2:
Step 1: Click here to directly land on Facebook’s “Ad Library”.
Step 2: Enter the name of your competitor in the search bar in “All Ads” tab.
Step 3: You will land on the Ad Library Page of your competitor.
Note: Facebook Ad Library can also be used to find Ads run on Issues, Electoral or Political Campaigns. All Active and Inactive Ads can be visualized from this page.
What can you infer from the Facebook Ad library?
Facebook Ad Library lists all your competitor Ads from Facebook and Instagram with data that would benefit your Ad Campaign.
Banner
Page Name, category of business and number of page likes.
Page Transparency
Date of “Page created”
Edits on Page Name
Primary Location of People Managing your competitors’ page.
Click on “see more” to know more about Page History, People and organizations that manage the page.
Number of Ads Active
Filters to
Sort by country
Sort by Impressions
Sort by Platforms (Fb, Instagram) and respective platform icons will be displayed in the Ad to differentiate them
Similar Regional Ads – This displays snippets of other countries your competitor Ad is currently active.
Data From Ad
Status – Active/Inactive
Date the Ad started running
ID of the Ad
Dynamic Ad or not (if dynamic, Ad says “This ad has multiple versions”)
The Ad poster
“See Details” button – click on that to find other versions of dynamic ads and about the competitor’s Facebook page.
That’s all with Facebook and Instagram. Similar to Facebook we have Twitter Ads next.
