What is Google Ads?
Google Ads is an online advertising platform by Google. Using this, you can create online ads that reach your target audience.
Google Ads show your ads in the results of search engines, mobile apps, websites, and on videos.
So how does Google Ads help to grow your business instantly?
Google Ads enables advertisers to target many keywords to achieve their business goals. It doesn’t need the tougher tasks like publishing content and building backlinks etc.
With Google Ads, you should pay for the results. Such as driving traffic to your website, generating more leads and revenue.
So, after reading this, you could find running google ads is pretty simple?
Let’s go into detail about how it works and what all the differences it makes for your business?
How do Google Ads Work?
Google Ads helps you to run ads online depending upon your need. It works by matching your ads to your business based on the content and visitors.
Using Google Ads, Advertisers can promote their products/services online by creating ad campaigns. Such as –
- Search Ads
- Display Ads
Google show Search ads only when users are searching for your product or service. Whereas targeted audiences can see Display ads based on various targeting parameters.
How Google Ads Help Businesses?
Google Ads works best for all sorts of Businesses – whether it is big or small. Once campaigns are ready and goals are set, businesses can find the exact market prospects and qualified leads at the affordable cost.
But, to run an effective ad campaign you must understand the ins and outs of the paid search. Such as keyword research, bidding strategies, ad types, and landing page optimization etc.,
If you’re still in a confusion that Google AdWords is worth enough for your spending?
Start running small campaigns with few keywords and optimize according to the results. After a while, increase the budget with existing results that are generating real traffic and profitable sales.
How to Set Up Campaigns in Google Ads?
Google Ads is one of the best advertising options online in this current marketing trend.
For brands that don’t have organic presence and are in need of quick ROI, then Google Ads helps hand in hand to drive better traffic and conversions.
Not yet started your first Campaign? Or people who know Google Ads but confused about whether it is worth your investment? Then, you are in the right place…
Let’s see How to Set Up Your Google Ads Campaign:
– Setting Up the Right Keywords aka Keyword Research
After successful account sign up and goal set up, it’s time to focus on “Keyword Research”.
But How Does One Can Find the Right Keywords?
Keyword Research is the process of finding the relevant search queries that are being typed in Google by your target customers.
You should ensure that those keywords have good search volume, less competition and low CPC.
To learn Keyword Research in detail – click here
Once all your keywords are set, let’s dive in and build your campaign…
– How to Calculate Google Ads Budget?
With Google Ads, you can choose your marketing budget for your business. With two different settings namely, Daily Budget and Bid Strategy.
Daily Budget is the total amount you’ll spend on a campaign per day. Whereas Bid is the amount you’re willing to spend on a keyword.
Bid Strategy is a complicated process for beginners. To start with, set a small bid on your keyword to know how it works on the first phase.
Then, if it increases your results go for the next maximum bid for a keyword to make the best conversions. If it fails to make results, then move with the next step.
– Make Sure Your Landing Page is Optimized
Landing Page Optimization for AdWords is to persuade your target audience to convert.
The most important quality for optimizing your landing page is to provide relevancy.
Landing page should be relevant to the target keywords and text ads used. As this improves quality score and boosts ad rank.
How To Optimize Your Landing Page for Conversions?
Here are some quick steps to hit your results…
- Make the Landing page Relevant to the Search Query
- Focus on One Thing at a Time in your Landing Page to Convert your Customer
- Make your Landing Page Trustworthy
- Design your Landing Page – User Friendly and Performs Fast
- Run A/B Tests in AdWords
- Track, Optimize, and Repeat
Create a High-Quality Landing Page and Get Optimize to Reach your Audience Easy…
– Start with Your First Campaign
By implementing all these steps, you have now successfully set up your Google Ads Campaign…
Also, don’t forget that you have to track your analytics before you hit your campaign to submit…
All you can do now is sit back and relax for the conversions to roll in for your business!
But that doesn’t work all the time. So, keep an eye on your campaign and optimize to make the campaign better visible for visitors.
Find what is working and not working on your campaigns.
Measure your insights, track, rinse and repeat on each of the campaigns that helps to increase ROI.
Once the campaigns are set and running you should optimize your campaigns regularly. And change your strategy to achieve your goals.
Google Ads can be a great move to advertise your business in the current marketing trend.
Read Also: How to Find Competitor Ads on Social Media
What Are Ad Extensions? How Does It Improve CTR?
Ad Extensions helps businesses to stand out from their competitors. It provides more information such as site links, locations, phone numbers, ratings, and reviews, etc., that enhances your ads to make it more useful for users.
How Does Ad Extensions Improve your CTR?
Generally with Google Ads, one needs to stay unique from their competitors. Your ad should grab your target audiences’ attention with creative title copy and description that stands out.
Types of Ad Extensions – Which are Effective To Use:
- Site Link Extensions
- Call Out Extensions
- Call Extensions
- Location Extensions
- Price Extensions
- Promotion Extensions
- Structured Snippets Extensions
- App Extensions
- Click To Text Extensions
- Review Extensions
What are Google Ads Bidding Strategies? How to Choose based on your Goals?
Google Ads offers several bidding strategies that can adapt to different types of campaigns.
Depending on the campaign goal you can choose bidding strategies provided by Google Ads.
If you don’t have a proper plan before starting your campaign then it ends up wasting your entire investment with few clicks.
Modifying your Bidding Strategies on a timely basis will increase your conversions.
Let’s begin in detail on what are the types of Bidding Strategies and how it benefits your campaign to drive sales.
Targeted CPC [Cost Per Click]:
With Targeted CPC, you can bid to maximize your conversion rate. Setting individual bids at the keyword level allows the highest level of controlling the bid rate.
Your maximum CPC bid range is the most you’ll be charged for a click, but you’ll often be charged less with the setting we enabled.
Maximize Clicks strategy allows to increase the number of visitors to the website. It automatically sets the bid which helps to maximize the clicks within your budget what you have set for the campaign.
Well, be aware of the strategy as it leads to low-quality clicks with fewer targeting audiences but most effective for traffic generation.
Targeted CPA [Cost Per Acquisition]:
Want to get more conversions with your targeted CPA?
Then this is the best strategy for you.
Target CPA allows you to control your automated bidding. Whereas, Adwords will automatically set the bid value to achieve the goal.
In some cases, conversions will cost more than your average CPA, or it will cost less than that. But it best keeps your average CPA within your budget.
Target Impression Share:
Target Impression Share (known as Targeting Outrank Share earlier). Outrank feature is no longer available now. Where Outrank Share helps your ads to outrank from your competitor’s domain in ad position.
Target Impression Share automatically sets your bids to increase the chances of appearing in search results. This is highly useful to run brand awareness campaigns.
Target Return On Ads Spend [ROAS]:
Do you want to hit your ROI double the value you spend on your campaign?
Then, ROAS is the right strategy for you!
In ROAS bidding strategy, Google will set your bids with each target keyword to maximum conversion value based on the avg. value you want in return for the value you spent on it.
Let’s say for example: If you’d like to generate 7x ROI with $1 that hits on each click, you need to shout out with a formula.
Sales ÷ Ad spend x 100% = Target ROAS
Also, it won’t affect if you set with a mobile bid adjustment of -100%…
Anybody whose main aim is to achieve the return on their investment can use this strategy.
Mostly it fits the eCommerce Platforms with many products who put ads for “buying-ready” audiences.
Portfolio Bid Strategy:
So far discussed so many strategies, let’s talk about something interesting about Portfolio Bid Strategy and why it is important?
Portfolio Bidding Strategy combines multiple ad groups, campaigns, and keywords together which are said to be an automated goal-driven strategy for businesses.
They are automatically set to help you reach your performance goals at a stretch.
Portfolio Bid Strategy is focused on the concept of ROAS, where the algorithm automatically tries to pitch maximize spend between campaigns, to win the exact keywords and clicks that work to generate results. This strategy eliminates the risk of overspending on the click.
With all that speaks, we got some more to discuss in-depth on Google Ad Bidding.
Let’s quickly in short get out what it is?
Manual Bidding vs Smart Bidding
Manual Bidding is the method of setting up your own maximum cost per click i.e, a campaign with the selected keywords.
With manual bidding, you’ll only spend if someone clicks on your ad. Manual CPC Bidding gives you control over setting the maximum amount you can spend on each click for your ad.
Also, you can have a similar control on the keywords you use for your campaign.
Smart [or] Automated Bidding:
Smart Bidding is the subset of automated bidding that uses machine learning to optimize your Google Ads Conversions.
Smart bidding maximizes your conversions with an extended feature called “Auction-Time Bidding”.
Google finds the history of search and contextual data to predict the possibility of traffic and sales, based on the research the strategy places a smart move in increasing the bid value according to the prospect click happens.
How to Track Your Google Ads Results?
Well, you successfully got your Google Ads Campaign up and running fruitfully, which results in great impressive clicks and traffic…
That was awesome and seems to be working well so far. *claps*
But how do you find the conversions that hitched your campaign?
You have got to install a Conversion Tracking Tool which is provided by Google Ads. It is free to use and allows you to see how many conversions, clicks, or impressions result in sales.
The data gathered by Conversion Tracking Tool allows you to identify whether your campaign is working or not or in which form of way you got your conversions.
Depending on your business, a conversion will be counted when a customer purchases your product/service through your website, signs up for a newsletter, fills out an online survey or contact form, downloads an app or whitepaper, calls through mobile with a phone number, and so on.
After you’ve recognized what customer actions you want to track as conversions, it takes a few simple steps to get conversion tracking up and running for your campaign.
Steps to Set Up – Conversion Tracking Tool In Google Ads:
- Create a Conversion Action
- Setup Your Conversion Tracking Tag
– Install your Tag by self
– Use Google Tag Manager
Feel like Data is not 100% Accurate?
Or Your Campaigns hit only a few Conversions?
It is better to look after your Google Ads settings for better optimization or replace the code installed on your website.
I think we have discussed Google Ads in detail, also we have covered all the basic elements that help beginners to start over their first campaign now…
Google Adwords is consistently seen as one of the best ways to reach prospective customers, drive traffic to your business, and ultimately increase sales.
But there is no point in starting without a marketing plan or strategy for AdWords like that.
Set a goal, have a plan, check with the keywords, choose effective bidding strategies and fly on for reaching your target audience that generates real ROI for your business.