Content Marketing plays a key role in marketing because it has the power to convert serious visitors as potential leads. Most businesses these days are slowly turning to content marketing because it not only brings in more business but also contributes to brand value. This trend is now common for both B2B and B2C companies because of the targeted reach a content marketing effort can accomplish.
A growing number of organisations are increasingly looking to do effective content marketing to convert their visitors to leads. So organisations are now turning to outsource most of their content marketing requirements. This gives them time and resource advantages. If you are seriously thinking about how to double your conversion rate, the below-mentioned steps should take you to the next level.
1. Create Unique Content that Converts
The content you create has to be unique and it should definitely stand out. This enables you to get more visitors to your site else it will get lost in the online world. You should create the right content which should ideally represent your brand. This creates a visible impact and can contribute indirectly to your brand building exercise. The content should also inspire people because you need to remember that the content can be shared by targeted people. You should do an in-depth analysis on what topic to choose that are related to your niche and can bring in more traffic. You should make sure to adopt and maintain the tone of the content till the end. This not only helps to bring a seamless flow in the content but also keeps your targeted audience read through the content entirely. The content, when written from an end user’s perspective with crisp information on your brand can help conversion. More importantly, when the intended audience perceives the content to be qualitative, as a parallel measure it creates a positive perception that you are an authority in the subject. The value they see in the content compels serious visitors to become your customers.
2. Make your Content Visually Appealing
You should create content with an intention to attract the end users. Everyone loves videos. Short videos and pictorial representations of the products and services you offer fly more than text contents. The key is to keep your videos short and convey the intended message. You should take care not to give a promotional tone to your videos. Many research on consumer behavior point to the fact that people are not interested in knowing about products or services. Rather they are more interested in getting solutions. The interesting fact is every product and service is a solution to some nagging problem. For example, a tourism package is a solution to beat the stress.
3. CTA Matters
Call to Action strategy has a great impact when it comes to converting a visitor into a potential lead. Dynamic CTAs work well because it initiates the user the need to click and check your offerings. When your targeted audience has arrived at this point, the percentage of conversion is certainly higher. Additionally, they also help you track your efforts and better the conversion rate in the future when you run similar campaigns.
4. Be a Master Blogger and Stand out in the crowd
Your presence in the entire blog network that concerns your niche is very important. This presence helps in establishing yourself as a thought leader in your niche. This might definitely pave the way to reach higher goals like appearing in talk shows, writing for popular magazines and e-magazines, etc. So make guest posting a strategy because it can help you in bringing more targeted visitors to your website. You should do this on a continuous basis by contributing guest posts regularly. This effort creates a consistency and gradually increases visibility. A good visibility creates brand value and you begin to be noticed. You should just keep writing and the results will start trickling in slowly but steadily.
5. Constantly Study your Customers Needs
No marketers hate to double their conversion rate. One way to keep tab with your customer preferences is to occasionally get feedback from the customers. You can create a simple questionnaire to your targeted customers and ask them what they would like to see in your products or services. Based on the feedback received, you can then study the expectations and begin aligning your products and services to customer aka market expectations. If you have a content marketing team that is engaged in creating your content, you should brainstorm with them and evolve a strategy. So you should keep engaging your customers to keep yourself and the brand relevant.
If played wisely the aforementioned points on content marketing can help you leverage your marketing efforts and can increase your conversion rate. Should you have other tips in content marketing which you feel is worth sharing, do share the same in the comment section below.