Zero to Hero: How to Build a Strong Brand Online from Scratch

Building a strong brand presence and boosting sales online is crucial for businesses in 2023. With the increasing importance of online shopping, it’s essential for companies to establish a solid online presence and connect with their target audience. However, building a successful brand and increasing sales can be  daunting, especially with the constantly evolving digital landscape. In this article, we’ll explore practical strategies to help you build a strong brand presence and increase sales online in 2023. From understanding your target audience to measuring and analyzing your online marketing efforts, find actionable tips to help you achieve your online marketing goals in this article.

1. Understanding Your Target Audience

Defining Your Target Audience

Defining your target audience is the first step in building a strong online brand presence. It is essential to understand who your ideal customers are, what their needs and pain points are, and how your brand can provide value to them. Start by creating buyer personas, which are fictional representations of your ideal customers based on key demographic, behavioural, and psychographic characteristics.

Conducting Market Research

Conducting market research is crucial for understanding your target audience’s behavior, preferences, and attitudes towards your brand and competitors. Market research can involve surveys, focus groups, customer interviews, and social media listening. Use the insights gathered from market research to tailor your brand messaging, content, and online presence to your target audience’s specific needs and preferences.

2. Crafting a Unique Brand Identity

Creating a Brand Values and Personality

A strong brand mission and values that define your personality can help differentiate your brand from competitors and connect with your target audience on an emotional level. Determine what your brand stands for, what its purpose is, and how it can make a difference in the lives of your customers. Use these core values to guide your brand messaging and content creation.

Designing a Memorable Logo and Visual Identity

A memorable logo and visual identity can help your brand stand out and be easily recognized by your target audience. Invest in quality branding that reflects your brand’s personality and values. Ensure that your logo and visual identity are consistent across all online channels, including social media, website, and email marketing.

3. Building a Consistent Online Brand Presence

Developing a Brand Voice and Tone

A consistent brand voice and tone helps your brand build trust and credibility with your target audience. Determine your brand’s personality, tone, and style of communication, and ensure that they are consistent across all online channels. This consistency helps reinforce your brand identity and make it easier for customers to recognize and engage with your brand. The graphic below displays the Tone of Voice for you to start with. 

Establishing Brand Guidelines

Establishing brand guidelines helps maintain consistency in your brand’s visual identity, messaging, and tone across all online channels. Your brand guidelines should cover aspects such as logo usage, typography, color palette, image style, and tone of voice. Ensure that your brand guidelines are accessible to your entire team to ensure consistency in all brand communications.

4. Creating Effective Content Marketing Strategies

Identifying Content Marketing Goals

Identifying your content marketing goals is crucial for creating a strategy that delivers results. Determine what you want to achieve with your content marketing, whether it is increasing brand awareness, generating leads, or driving conversions. Use these goals to guide your content creation, distribution, and promotion strategies. With the current  AI revolution and tools like ChatGPT, content creation is less hectic. Make sure it is plagiarism free before using AI generated content. 

Crafting Compelling Content

Crafting compelling content that resonates with your target audience drives engagement and builds brand loyalty. Consider using a variety of formats, such as blog posts, videos, infographics, and social media content, to cater to different audience preferences. Use your brand voice and values to guide your content creation and ensure that it aligns with your brand identity and messaging.

5. Leveraging Social Media for Brand Awareness

Social media has become a medium of credibility for businesses in this digital era. Hence, it is highly important  to have healthy brand presence with brand awareness and consistent engagement with your target audience. However, with so many platforms to choose from, it’s essential to select the right ones for your business. Determine where your target audience spends their time and focus your efforts on those platforms.

Developing a social media strategy after deciding the platform is crucial. This includes creating a content calendar, determining the right tone and voice for your brand, and engaging with your followers.

Choosing the Right Social Media Platforms

When it comes to social media, it’s important to focus your efforts on the platforms where your target audience spends their time. For example, if you’re targeting a younger audience, you may want to focus on platforms like TikTok or Instagram, while Facebook and LinkedIn may be better for a more professional demographic.

Developing a Social Media Strategy

A strong social media strategy involves creating a content calendar and determining the right tone and voice for your brand. Engage with your followers by responding to comments and messages and encourage your audience to be a part of your brand by having opinion polls, organizing giveaways etc.

6. Implementing a Strong SEO Strategy

Search engine optimization (SEO) is the process of optimizing your website that is user friendly and crawlable by search engines to rank higher in search engine results pages. A strong SEO strategy is essential for driving traffic to your website and increasing sales.

Understanding SEO Basics

The basics of SEO involve identifying relevant keywords and phrases and optimizing your website’s content and structure accordingly. This includes optimizing title tags, meta descriptions, and headers, and creating high-quality content.

Optimizing Website Content and Structure

To optimize your website for search engines, you need to create high-quality content that incorporates relevant keywords and phrases. It’s also important to optimize your website’s structure, including its URL structure, navigation, and internal linking.

7. Offering Exceptional Customer Service

Exceptional customer service is essential for building brand loyalty and increasing customer retention. By responding quickly and effectively to customer inquiries and complaints, you can create a positive customer experience that will keep them coming back.

Responding to Customer Inquiries and Complaints

When responding to customer inquiries and complaints, it’s essential to be prompt and professional. Listen to their concerns and provide personalized solutions that meet their specific needs.

Delivering Personalized Customer Experiences

Personalization is key to delivering exceptional customer experiences. By collecting data about your customers and tailoring your marketing efforts to their specific needs and preferences, you can create a more personalized experience that will keep them engaged and loyal to your brand.

8. Measuring and Analyzing Your Online Marketing Efforts

To ensure that your online marketing efforts are successful, it’s important to measure and analyze your results. By setting and tracking key performance indicators (KPIs) and using analytics tools, you can gain valuable insights into your audience and make data-driven decisions.

Setting and Tracking Key Performance Indicators(KPI)

Setting and tracking KPIs allows you to measure the success of your online marketing efforts. Some of the key metrics are website traffic, conversion rates, retention rate, bounce rate and social media engagement.

Using Analytics Tools to Measure Success

Analytics tools like Google Analytics allow you to track and analyze your website’s performance, including metrics like traffic sources, bounce rates, and page views. By using these tools, you can gain valuable insights into your audience and make data-driven decisions to optimize your online marketing efforts.By implementing the strategies outlined in this article, you can build a strong online brand presence and increase sales in 2023. While it may take time and effort, the payoff will be worth it, as a well-crafted online presence can lead to increased brand awareness, higher sales, and increased customer loyalty. Remember to stay consistent, regularly evaluate your strategy, and adapt to changes in the digital landscape to ensure your success in the years to come.


What is the importance of building a strong brand presence in 2023?

With customers increasingly transforming to online shopping, having a solid online presence helps you connect with your target audience and opens up an entire playground to win your competitors. A strong brand presence increases brand awareness, customer loyalty, and ultimately leads to increased sales.

What are some key components of a successful online brand presence?

A successful online brand presence has several critical components, including a well-defined brand identity, consistent branding across all platforms, effective content marketing strategies, and a strong social media presence. Additionally, a solid SEO strategy, exceptional customer service, and regular analysis of your online marketing efforts can further solidify your online brand presence.

How long does it take to build a strong online brand presence?

Building a strong online brand presence takes time and effort, and the timeline can vary depending on your business’s goals and resources. However, it’s essential to stay consistent, regularly evaluate your digital strategies, and adapt to changes in the digital landscape to ensure ongoing success. While it may take time, the payoff of a well-crafted online brand presence can lead to increased brand awareness, higher sales, and increased customer loyalty.

What are some common mistakes businesses make when building an online brand presence?

One common mistake businesses make when building their online brand presence is failing to define their target audience and develop a clear brand identity. Additionally, inconsistent branding across platforms, lack of engagement on social media, and neglecting to analyze digital marketing efforts are other common mistakes. It’s essential to stay consistent, regularly evaluate your strategies, and adapt to changes in the digital landscape to avoid these mistakes and achieve online marketing success.

Best Web Design and Development Companies in Dubai

In the rapid digital landscape of today, website development undergoes perpetual evolution on a global scale. Staying in step with the ever-changing needs of online users is essential. One particularly prominent trend that has emerged is an unwavering focus on mobile responsiveness and optimization. As mobile devices dominate the online realm, websites must seamlessly adapt to diverse screen sizes and resolutions. This imperative has given rise to concepts such as responsive design, accelerated mobile pages (AMP), and mobile-first development strategies, all of which have become fundamental in ensuring a flawless user experience on smartphones and tablets. Web Development has a huge impact on the evolution of any business. Additionally , Keep in mind that 88% statistics of users return or recommend a business only after a positive website experience.

Beyond the technology revolution, another remarkable trend has taken center stage in the realm of web development: the widespread embrace of serverless architecture. This groundbreaking approach empowers developers to focus solely on code creation, liberating them from the complexities of server infrastructure management. In the serverless paradigm, developers are billed solely for the compute resources they utilize, enabling rapid development and deployment. This emphasis on serverless technology not only accelerates innovation but also enhances overall efficiency in the world of website development. As technology forges ahead, web developers must remain at the forefront of these trends to create websites that seamlessly blend visual appeal with functionality, delivering exceptional experiences across a multitude of platforms.

Are you in search of a premier Web Development Agency in Dubai? We offer a platform where you can discover highly skilled , user friendly and seasoned web developers to meet all your business needs. Hire a web development company from the below list known for delivering top-tier solutions. Each company on our list has earned recognition as a top web developer through rigorous evaluations of their proficiency in Web Development services. Our analysts, after thorough research and analysis, have compiled a roster of the foremost website development companies, simplifying your search for the ideal technology partner for your web development project.

In Dubai, the need for website development is paramount in today’s digital era. In today’s fast-paced business world, Dubai stands as a global epicenter for Technology and innovation. Establishing a robust online presence is no longer a choice but a prerequisite for businesses seeking to connect with their intended audience effectively. Dubai’s multifaceted market necessitates websites that not only captivate visually but also resonate culturally and linguistically with the local populace. Moreover, with the surge in e-commerce activities in Dubai, it is imperative for enterprises to channel resources into well-crafted, secure websites to tap into this burgeoning market. In this fiercely competitive environment, website development in Dubai isn’t merely an option it’s a strategic imperative for achieving success.

As Dubai continues to be a global epicenter for business and innovation, website development companies are here to empower you to leverage the immense potential of the digital realm. Explore the diverse portfolio of various web development companies and discover how they can help your brand shine in the digital landscape. Your journey towards digital success begins here. Based on ratings, awards, branded clientele, and success stories on projects, we have shortlisted the top 10 website development companies in Dubai.

List of best 10 Web Development Companies in Dubai

1. WebCastle Technologies, LLC

As a leading web development company in Dubai, Web Castle Technologies Wizards leverages technology and creativity to deliver outstanding web design solutions. Their expertise spans web design, SEO, PPC, and social media, ensuring clients achieve a strong online presence and measurable results. A dynamic web development firm with a focus on creativity and innovation. They craft customized strategies for businesses seeking to enhance their online presence through Web Development and Mobile App Development.

Key ContactMr. Remiz Rahnas
LocationSobha Sapphire Building, 1507 Building, Business Bay, Dubai, United Arab Emirates
Services ProvidedWeb Design, Website Development, Mobile Application Development, E-commerce Development, ERP Development, Social Media, Marketing, SEO, Google Adwords, Digital Marketing, Online Reputation Management, Robotic Process Automation, Data Management, Artificial Intelligence, Business Analytics, API Integration Services, Explainer Videos, Sales Force, Odoo Development and Customization, Internet Of Things (IoT)
Top ClientsCosmaline, Breeze holdings, Eros Group, Time House, VICC International, 800+Clients
Phone Number+971 4 554 0033

2. Digital Gravity

Digital Gravity is a pioneer in web development, web design, and mobile application development. They embrace innovation and are constantly pushing the boundaries. Their team of creative thinkers and technical experts collaborates to deliver web solutions that are both groundbreaking and user-friendly. Digital Gravity Dubai specializes in influencer marketing and brand collaborations. They facilitate connections between brands and ideal influencers to craft genuine web designs that deeply engage the intended audience.

Key ContactMr. Osama Shabbir
LocationOffice M-13, The Curve Building, Sheikh Zayed Road, Dubai, UAE
Services ProvidedWeb Development, UI/UX Design, Mobile Application Development, Digital Marketing, Digital Branding and Communication 
Top ClientsPalm Marina, Rmal Hospital, Capital Health, MH Services
Phone Number+971 4 242 1375, +971 4 834 6571

3. Element 8

Element 8 is a team of digital magicians who can turn your online dreams into reality. They are a results-oriented agency with a passion for helping businesses dominate the web development rankings. They use their expertise to conjure up your websites to captivate the users and convert them into customers. Element 8 is a growth-focused agency providing comprehensive digital solutions. Their services encompass strategic web development, email marketing, and conversion rate optimization, helping businesses expand their online footprint.

Key ContactMr. Shihab VA
LocationOffice 3401,  Latifa Towers, Sheikh Zayed Road, Dubai, United Arab Emirates, PO Box 33962
Services ProvidedWeb Application Development, Web Design and Development, SEO, Digital Marketing, Content Marketing, Creative Strategy, Content Solutions
Top ClientsHisense, Garmin, White Eagle, Space well, Visualife
Phone Number+971 4 3545956

4. GO-Globe

Go Globe is a leading web development and web design company based in the heart of Dubai. With a dedicated team of designers and developers, they specialize in creating visually stunning and highly functional websites for businesses of all sizes. Whether you need a responsive website, an e-commerce platform, or a custom web application, GO-Globe has the expertise to deliver outstanding results.

Key ContactMr. Karel Zeman
LocationSheikh Zayed Road, Dubai, 00000 AE
Services ProvidedCustom Development, Custom Web Design, Mobile APP Development, E-Commerce Development, Corporate Custom Solutions, IT Solutions, Consultancy and Support
Top ClientsP&G, FujiFilm, Rolex, Amal Bank, RIT College
Phone Number+971 50 668 3114

5. Blue beetle

Blue beetle is a creative agency that combines artistic design with cutting-edge technology. Their unique and visually appealing website creation creates an everlasting impression on visitors. From user-friendly interfaces to seamless navigation, the websites are designed by them to engage and convert. They provide businesses in Dubai with customized solutions that maximize profitability. They are the go-to agency for businesses looking to make an impact online via website design and development.

Key ContactMr. Mark Hirst
LocationBlue Beetle DMCC, Unit No. ONE JLT-6-220, Level 6, One JLT, Jumeirah Lakes Towers, PO Box 73463, Dubai, UAE
Services ProvidedWebsite Production, Digital Marketing, Online advertising, Digital Menu Solutions
Top ClientsRove Hotels, Ali & Sons, Well Fit, Redro, DIP LLC
Phone Number+971 4 419 2119

6. Chain Reaction

Chain Reaction is a Dubai-based web development company that takes pride in crafting tailor-made web development solutions. Their team of experts uses the latest technology to ensure your online presence stands out in the competitive digital landscape. Chain Reaction is a creative digital agency that specializes in web design and development. Their websites are not only visually stunning but also optimized for search engines, ensuring a strong online presence.

Key ContactMr. Saif Jarad
LocationUnit D62, Dubai Production City, Dubai, UAE
Services ProvidedSEO, PPC, Web Development, SMM, Video Production, Data Analytics, Branding and Design, Content Marketing
Top ClientsPizza Hut, The Galleria, Lamsa, Axiom Telecom, Mubadala
Phone Number+971 4 429 7929


EDSFZE is all about attention to detail. They understand that every pixel matters in web design, and they strive to create flawless websites. It offers a holistic approach to web development, content marketing, and video production. Their comprehensive strategies cater to businesses of all sizes in Dubai. Whether it’s a corporate website or a mobile app, their team ensures that your online presence is nothing short of perfect.

Key ContactMr. Manish Gupta
LocationOffice 211, Palace Towers, Dubai Silicon Oasis, PO Box 64138, Dubai, UAE
Services ProvidedMobile APP Development, E-Commerce, Website Development, Digital Marketing, Social Media Marketing, Outdoor Advertising, Radio Advertising, Video Production, UI UX design.
Top ClientsGulf Food Manufacturer, Chin Chin Restaurant, Godrej, Junqueira Medical Clinic
Phone Number+971-4-5193444 

8. The Nine Hertz

The Nine Hertz is a performance-driven web design agency in Dubai that focuses on delivering results. They understand the importance of conversation and user engagement. With their data-driven approach, they create websites that not only look good but also drive business growth. They offer a range of services, from responsive web design to e-commerce solutions, to help businesses thrive online. Nine Hertz forges a pioneering path in web development influencer marketing, orchestrating brand-influencer synergies that resonate with diverse audiences. Rooted in authenticity, their web design serves as a masterclass in audience engagement.

Key ContactMr. Hemendra Singh
LocationSharjah Media City Building, AI Dhaid Street, Sharjah, UAE-51500
Services ProvidedMobile Application Development, Digital Marketing, Web Development, Game Development, On-Demand App Development, Web Design, Ecommerce Development, Block-chain Development, Custom Software  Development, AI Development, PHP Development, Python Development,front end development
Top ClientsHinduja, Pepsi, Akamai, Alcatel Lucent, Casio
Phone Number+971-564176705

9. Code&CO 

Code&CO in Dubai is a dedicated web design agency committed to improving clients’ website rankings. They provide comprehensive web development and design services that cater to various industries. Their goal is to make your website a refreshing oasis in the vast digital desert. They build websites that stand tall and offer a panoramic view of your brand. With a focus on user experience and creative design, they create websites that elevate your online presence to new heights. They empower Dubai businesses to expand their customer’s digital footprints and achieve sustainable growth.

Key ContactMr. Lukas Ingelheim
LocationOffice 101, Capital Golden Tower, Business Bay, Dubai, UAE
Services ProvidedSEO, Tailored Websites, E-commerce Websites, CMS Websites, Mobile Apps, PPC, Graphic Design and Branding, Domain and Hosting, Web Design, Digital Marketing, Web Apps.
Top ClientsBalance, Deyaar, Al Ghurair Group, Golds Gym, ANTA
Phone Number+971 55 101 6085

10. Meridian IT Solutions

Meridian IT Solutions combines web design technology with portal development to provide clients with cutting-edge solutions. Their services include web development, email marketing, and mobile app promotion. Meridian IT Solutions is renowned for its mastery of web development. They also craft engaging campaigns, manage brand reputation, and harness the power of influencers to propel brands to new heights in the digital realm.

Key ContactMr. Jayaprakash Thayil
LocationOffice 1203, API World Tower, Sheikh Zayed Road, Dubai, UAE                                                                
Services ProvidedWebsite and Portal Development, Mobile App Development, Digital Marketing, Email Hosting, Application Development
Top ClientsZulekha Healthcare, Zayed Foundation, JGB International, Boby Garage, Daly MiddleEast
Phone Number+971 43869895

Initiate Your Website Development Endeavor with Dezvolta!

We trust that the companies listed above have sparked your interest in potential partnerships. If you find that the pricing structures of these agencies are stretching your budget, there’s a valuable alternative: You can collaborate with one of the Best web development companies in India
That’s where Dezvolta excels as a distinguished Top web development company in India, where it specializes in crafting exceptional and client-focused websites tailored to businesses of all types and dimensions. Our commitment to delivering top-notch solutions to business owners at competitive rates ensures that your online presence thrives without breaking the bank.

Why  Choose Us?

Tailored Solutions: Our full service website development experts take the time to understand your unique goals and needs. We then create customized web solutions that align perfectly with your vision, ensuring a one-of-a-kind online experience.

Cutting-Edge Technology: We stay ahead of the curve with the latest web development trends and technologies. Our websites are not only visually stunning but also fully responsive and optimized for search engines, guaranteeing a seamless user experience.

Established Proficiency: Drawing from a history of accomplishments in diverse sectors, our proven expertise empowers us to transform your vision into reality. Whether your requirements entail an e-commerce platform, a corporate website, or a sophisticated web application , we’re fully equipped to deliver along with website maintenances & additionally SEO services too.

Budget-Friendly Options: We recognize that each business possesses its own individuality. That’s why we provide cost-effective pricing structures and adaptable packages designed to align with your financial constraints, all the while upholding our commitment to top-tier quality. Moreover, you can evaluate the quality of our website on platforms such as Quora, Pinterest, and Medium, where we genuinely share articles. These articles provide readers with valuable insights into the excellence of our website.

Seize the boundless opportunities presented by the digital realm.

Join hands with Dezvolta today, and let’s embark on a journey to transform your online presence and drive your business to new heights. Contact us now (+91 96770 52717) for a consultation!

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8 Actionable Tips for Businesses to Succeed

Estimated reading time: 4 minutes

Your Business struggling to get back on track post COVID? 

Are you starting a new venture? This post is for you. 

Let’s dive in.

Here is a list of 8 important things you have to consider to be successful in upcoming years.

8 Tips for Business Success Post COVID-19:

Have a Brandable Website

Your customer’s experience starts here. You may get a cheap website with Wix or install a theme you purchased from a famous marketplace. 


Check the theme demo with Google PageSpeed Insights Tool. If you see a score of 80/100 on mobile go ahead and buy it. Else build a quality website with the best website designing company in the market who are affordable yet very skilled. 

Make sure you get a website packed with all the Goodies – Responsive, Goal Conversion Tracking with GA, Great UX & SEO Ready. 

Important: Speed Optimized (FCP, LCP, TTI, etc.), Integrate your contact forms to CRM. Don’t forget to set up retargeting with Facebook Pixel.

Invest in Google Ads

Yes, you got me right! 

Google Ads will help you generate instant leads/sales. This will be a great investment to get great ROI if done right. Invest in Google Ads, but don’t do it yourself. If you are not a pro, chances are you may run out of your Ad Investment without getting quality leads. 

I highly recommend you to hire a Google Ads Management Company to get it right. 

Important: You must calculate ROI, ROAS (Return On Ad Spend).

Stay Active in Social Media

You know your business better. Don’t sell on social media! 

Stay friendly, share insights, works, tips, achievements, appreciate people if they have done something amazing. 

If you start doing it right, you will get more followers organically. 

Post frequently, staying active help. Don’t re-share posts frequently, until or unless it’s very helpful, People may lose interest. Don’t post something for the sake of being active, it won’t help! 

Take SMM Influencers as an example, they always provide useful & unique information that drives people crazy.

Use WhatsApp to Send Offers & Insights

Have a customer base or have lots of contacts? Setup WhatsApp status, share your offers, insights, and tips. 

You won’t believe it, I have generated 10K dollars without breaking my bank with a simple yet effective status. If you have an amazing offer, send it to all your subscribers on WhatsApp – you can experience a greater conversion rate than email marketing. 

Wait: How will you measure it? I know you will come to this point! Use this URL Shortener tool to setup tracking – this helps you measure which medium performs better.

Use a CRM

It’s 2021, Are you still not using CRM? 

CRM will help you organize your business contacts, engage with your customers and potential customers in a whole new level. 

Integrate your website contact forms to your CRM. You can start with any Free CRM’s Hubspot and Zoho are few good names and the list goes on. 

At Dezvolta, we use Hubspot CRM (free) with Hubspot Sales Navigator (Paid) and it works like a charm.

Use a Good Email Signature

Most of us use a simple email signature, it’s time to change it. A professional email signature will create trust, so why not use one. You can get a super cool email signature for free using the email signature generator tool available online.

Your email signature must have the following:

  • Name
  • Professionally shot Photo
  • Your Designation
  • Email
  • Phone
  • Address
  • Website
  • Links to Social Media

Invest in SEO

SEO is an activity that takes a long time to get great results. SEO gets you a very high ROI good than any other medium. It’s like you plan a coconut tree in good farmland, with reasonable water it will yield for many years. 
Same here with SEO: Initial investment will be high, good returns in long term. Again, you have to choose the right SEO Company to get desired results. Always choose an SEO Company specialized in SEO + Web Design.

Run Ads in Social Media

Facebook/Instagram Ads is an effective way for your brand to reach a wide audience. Create a buyer persona, tailor-make your ad campaigns. 
Wonder if your ‘BIG’ competitors are already running ads on Facebook, Instagram, or Twitter? Here is an easy way to find competitor ads. Protection Status