5 Reasons to Choose Professional SEO Services

Estimated reading time: 8 minutes

Before we start off with the reasons first let’s dig deep on the mindset of a small business. 

Any small business with a strict budget would naturally hire an inhouse SEO resource or a freelancer to get things done. All is good if the hired resource is good. If messed up the scenario is different. With the thought of getting results, they would wait and wait and wait till a year or two only to be disappointed. As SEO is a long term process they convince themselves saying ”Good things take time. Let’s do it for six more months. We will definitely rank and orders will start pouring”. And finally end up wasting time and money realizing “OMG! I made a mistake. Should have hired an agency”. If you have been there, Sorry! And if you have a plan like this, stop it right now. Please save yourself from falling into the trap and thank me later!

Now let me tell you why an agency?. A successful digital marketing agency has a team of SEO experts well trained and experienced. The perk is not just one resource but an actionable workforce is working on your business website to rank you in the 1st page of Google’s SERP. Your goal is not just one person’s work but an agency’s work. The goal which you could not achieve in 2 years will be on your table in 6 months. The choice is yours now. To give further insights let me break down the truth in detail below.

So as discussed, having a strong online presence is more important than ever before. However, with limited resources and tight budgets, small business owners often struggle to develop and implement effective SEO strategies on their own. That’s why professional SEO services are essential for small business growth. In this article, we’ll explore five key reasons why small businesses need professional SEO services to increase visibility, attract more customers, save money, and gain a competitive advantage.

Introduction: The Importance of SEO Services for Small Businesses

Having a website is not enough to attract customers to your business. This is where Search Engine Optimization (SEO) comes in. Here is how SEO services for businesses can help them stand out in a competitive online marketspace.

What is SEO and Why is it Important for Small Businesses?

SEO is the process of optimizing your website and online content to improve your search engine ranking and attract organic traffic to your site. For small businesses, SEO is essential as it helps them reach their target audience and increase their online visibility. SEO can also provide a high return on investment (ROI) and save businesses money compared to traditional forms of advertising.

Increased Visibility: SEO Helps Businesses Stand Out

How SEO Improves Your Search Engine Ranking?

One of the biggest advantages of SEO is that it helps improve your search engine ranking. By optimizing your website and online content, you can increase your chances of appearing on the first page of search engine results. This increased visibility can lead to more clicks, website traffic, and potential customers for your business.

How SEO Attracts More Customers to Your Business?

By optimizing your website and online content for the right keywords your audience engages with, ensures that your business is visible to potential customers actively searching for products or services that you offer. Moreover, the readability and credibility in your title and description of your webpage increases the clickthrough rate. This generates more qualified leads and ultimately drives sales for your business.

Targeted Traffic: SEO Brings Relevant Customers to Your Business

How SEO Helps You Reach Your Target Audience?

SEO helps businesses reach their target audience by using multiple types like longtail, short tail and many more keywords to optimize your content for specific search queries. This results in attracting potential customers who are more likely to be interested in your products or services. This targeted traffic can lead to higher conversion rates and ultimately drive more revenue for your business.

How SEO Leads to Higher Conversion Rates?

In addition to attracting more customers to your business, SEO leads to higher conversion rates by improving user experience and making it easier for the customers to find what they’re looking for. This can lead to higher engagement and ultimately result in higher conversion rate for your business.

Cost-Effective Marketing: SEO Saves Small Businesses Money

How SEO Provides a High Return on Investment (ROI)?

One of the biggest advantages of SEO for businesses is its cost-effectiveness. Unlike traditional forms of advertising, SEO can provide a high return on investment (ROI) as it targets potential customers with real necessities who are actively searching for your products or services and are likely to convert quicker than usual. This can result in a higher conversion rate and ultimately drive more revenue for your business.

How SEO Helps Businesses Compete with Giants?

SEO helps businesses compete with larger companies by leveling the playing field in terms of online visibility. By optimizing your website and online content, you can improve your search engine ranking and attract potential customers who may not have otherwise found your business. This can help you compete with larger companies in your industry and ultimately drive sales for your business too.

Competitive Advantage: SEO Helps Small Businesses Compete with Larger Companies

Businesses either small ones or starting new often struggle to compete with larger companies that have established brand recognition, larger budgets, and more resources. However, with professional SEO services, any businesses can level the playing field and even outperform their larger competitors.

How SEO Levels the Playing Field for Small Businesses?

SEO allows small businesses to rank higher in search engines, making them more visible to potential customers by optimizing their website and content for relevant keywords, and small businesses can attract more traffic to their website and increase their online presence. This increased visibility can help level the playing field with larger competitors who may not have optimized their website for search engines.

How SEO Helps Small Businesses Outrank Larger Competitors?

Small businesses that invest in professional SEO services can outrank larger competitors by targeting niche keywords and providing high-quality content. Unlike larger companies, small businesses can be more agile and adapt to changes in search engine algorithms more quickly. By staying up to date with the latest SEO strategies and best practices, small businesses can improve their rankings and attract more customers.

Improved User Experience: SEO Enhances Your Website and Engages Customers?

SEO not only helps businesses rank higher in search engines but also improves the user experience of the website. By implementing best practices for website design and navigation, businesses can engage customers and keep them on their website for longer.

How SEO Improves Your Website’s Navigation and Accessibility?

Professional SEO services include optimizing website navigation and accessibility to improve the user experience. This makes sure that the website is easy to use and users find what they are looking for quickly. By providing a user-friendly website, businesses increase engagement and reduce bounce rates.

How SEO Enhances Your Website’s User Experience and Engagement?

SEO involves optimizing content for user engagement and not just search engines. This increases the time users spend on the website.which also includes creating high-quality content that is valuable to the target audience and incorporating multimedia elements like images and videos. By providing a positive user experience, businesses can build brand awareness and increase customer loyalty.

Measurable Results: SEO Provides Data-Driven Insights for Businesses?

By tracking website traffic and various KPI metrics, businesses can see the impact of their SEO efforts and make adjustments accordingly. Professional SEO services provide data-driven performance insights that aids businesses make informed marketing decisions.

How SEO Provides Analytics and Metrics for Measuring Success?

SEO professionals provide analytics and metrics that track website traffic and performance, including Domain Authority, Keyword Rankings, Organic Traffic, Conversion Rate, Click Through Rate(CTR), Load Time and Bounce Rates. This data informs businesses to understand which strategies are working and which ones need to be adjusted.

How SEO Helps Businesses Make Informed Marketing Decisions?

Optimizing SEO strategies, like targeting different keywords, fixing page speed, quality meta title and description and other best practices gives different perspectives of data to analyze. By analyzing the data provided by SEO services, businesses make informed marketing decisions to improve ROI and grow their business.

Conclusion: Invest in Professional SEO Services for Business Growth

In conclusion, Success ratio for SEO services is higher with SEO agencies in comparison with individuals. Moreover, professional SEO services provide businesses with a cost-effective and efficient way to improve their online visibility, attract more customers, and stay competitive in their industry. By partnering with a reputable SEO agency, business owners can focus on running their business while leaving the technical aspects of online marketing to the experts. 

Frequently Asked Questions

What is SEO?

SEO stands for search engine optimization. It is the process of optimizing your website and its content to improve your visibility and ranking on search engine results pages (SERPs).

What are the benefits of professional SEO services for businesses?

Professional SEO services help businesses improve their online visibility, attract more targeted traffic, save money on marketing costs, gain a competitive advantage, enhance the user experience on their website, and provide data-driven insights for measuring success.

How much does professional SEO services cost?

The cost of professional SEO services can vary depending on the scope of work, the size of your business, and the level of competition in your industry. However, most reputable SEO agencies offer a range of pricing options to fit your budget and marketing goals.

How long does it take to see results from SEO?

SEO is a long-term strategy that requires patience and ongoing effort. While some improvements may be seen within the first few weeks or months, it can take several months or even a year to see significant results. However, the benefits of SEO are long-lasting and can provide a solid foundation for continued growth and success.

SEO Audit Checklist 2023

What is an SEO Audit?

SEO Audit is the process of evaluating the website on how well the website is optimized for search engines. SEO audit is performed to find opportunities or errors to improve site’s performance over search engines. In simple terms, seo audit is a complete health checkup of the website.

Although there is no one-size-fits-all method for conducting a SEO audit, there are certain fundamental issues that site owners or SEO professionals should address during the process.

Check for Manual Actions

In cases of manual actions, Google’s human reviewer determines that your website fails to adhere to their webmaster guidelines, resulting in the exclusion of some or all of your site from being displayed in Google search results.

A manual action is typically only issued if there has been a significant violation, making it a rare occurrence. Nonetheless, it is recommended to prioritize checking for manual actions because they can render your website virtually invisible in search results, even before you begin your SEO efforts.

To check for manual actions, go to the Manual actions report in Google Search Console

Check for Organic Traffic

Search algorithms at Google are continuously updated, with many of these updates focusing on particular areas such as link spam or content quality, etc

It is crucial to examine any drops in organic traffic that align with documented Google updates, as these fluctuations could indicate particular problems like mentioned earlier link spam or content quality or any other issues.

For example, Health, fitness and medical sites failed to demonstrate their expertise, authoritativeness and trust (E-A-T) due to which the sites were largely affected after the Core update in Aug 2018. Hence we need to check for sudden drops in organic traffic and make sure whether our website is flagged because of Google’s algorithm update or not.

To evaluate your organic traffic pattern, you can utilize Google Search Console at no cost. Navigate to the Search Results report and adjust the timeframe to the previous one or two years. You just need to compare Google’s algorithm update release date and sudden drop of traffic in your website. If both matches then there is a chance your website might have been penalized with the specific update.

Check for Duplicate Versions of Your Site

Verifying that Google is only indexing a single version of your website is crucial. Your website may exist in multiple URL variations, depending on factors such as the presence of “www” in the domain or the use of HTTPS.

From a search engine’s perspective, each of these variations represents a distinct version of the website:

  • http://www.yoursite.com
  • http://yoursite.com
  • https://www.yoursite.com
  • https://yoursite.com

Operating your website on multiple URL versions can lead to a variety of problems related to crawling, indexing, and ranking, as Google may interpret them as duplicates.

Check for Indexing issues

For a website to have any possibility of ranking, its pages must be included in Google’s index, which consists of a database containing hundreds of billions of web pages.

Excluding pages from Google’s index that hold little value for searchers is equally critical, as failing to do so can lead to SEO complications. Although indexing problems can become intricate, fundamental issues can be easily identified with a simple check.

To begin, examine the Indexability report in Site Audit for any warnings related to “Noindex page.”

It is important to verify that the pages displaying this warning are not ones that you wish to have indexed by Google, as they will not be indexed while this warning is present. If you do want these pages to be indexed, it may be necessary to modify or delete the meta robots tag.

Additionally, it is recommended to review the report and examine the quantity of URLs that can be indexed in the same report.If the number appears unusually large, it is advisable to conduct a more thorough investigation.

Check for mobile friendliness

Since Google transitioned to mobile-first indexing in 2019, mobile-friendliness has become a crucial ranking factor across all platforms. You can quickly check for mobile-friendliness by accessing the Mobile Usability report within Google Search Console, which highlights any URLs with mobile usability issues.

If you lack access to Google Search Console, you can evaluate any page on your website using Google’s Mobile-Friendly Test tool. Typically, the outcome should be relevant to the majority, if not all, of your website’s pages, given that they share a consistent design and layout.

Check for page speed

Desktop page speed has been a minor ranking consideration since 2010, and mobile page speed since 2018. Nonetheless, there is no officially defined benchmark for the optimal page loading speed, and a bewildering range of metrics may serve as a proxy.

Google’s page speed insights OR GT Metrix OR Ahrefs webmaster tool can be used to assess page speed of the website.

As a general rule these tools will also highlight the areas where page load speed can be improved, you just simply need to work on those factors and then you are good to go ahead with the page load speed.

Check Core Web Vitals

Google utilizes Core Web Vitals as metrics to assess user experience by measuring a page’s load time, interactivity, and content stability during loading.

Although they currently carry little weight as a ranking factor, it is still beneficial to evaluate your site’s performance. To accomplish this, examine the Core Web Vitals report accessible via Google Search Console.

Check for broken pages

It is never ideal to have broken pages on your website, as any backlinks directed towards such pages become ineffectual since they lead to non-existent content.

Broken pages can be identified using seo audit tools like SEMRush or Ahrefs or Index Coverage Status Report in Search Console

Check for Sitemap Issues

A sitemap provides an index of pages that you intend to be indexed by search engines. It is important to exclude elements such as redirects, non-canonicals, or obsolete pages, as these can send conflicting signals to Google.

Sitemaps issues can be identified using seo audit tools like Ahrefs or SEMRush.

Check for Content Duplicacy

During the content creation process, it is possible to inadvertently produce material that closely resembles existing published content. It is wise to utilize plagiarism checkers to verify that your content is viewed as original. Numerous free tools are available for this purpose.

Below are some excellent tools that are free and can be utilized to check for duplicate content.
Siteliner, etc.

Check for Technical Issues

Numerous technical problems can impede your website’s rankings. Hence, it is worthwhile to employ tools such as Ahrefs’ Site Audit to crawl your site and identify any additional SEO issues.

The Additional technical issues are as follows:

Keyword Cannibalization
Redirect Issues
Redirect Chains
Duplicate Meta Data
Missing Alt attributes & Image File names
URL Structure optimizations
Broken Internal Linkings
Missing Title Tags
Missing Heading Tags
Missing Meta Descriptions

Check for Site Architecture

Site architecture is a crucial aspect that many audits tend to overlook, which is a significant blunder. Most websites are not created with SEO considerations in mind, but this is not always negative, as many firms design their website based on user preferences. While maintaining a user-centric SEO approach, it is still essential to cater to the search engines as well. A robust site architecture can satisfy both users and search engines. While evaluating site architecture, consider the following queries:

Is the navigation simple or cluttered? 

Are the internal links employing appropriate anchor text?
Can the navigation be enhanced to improve the user and search engine experience?

Final Thoughts:

Conducting an SEO audit provides you with three actionable items to enhance your SEO:
1. Resolve technical SEO issues to improve your site’s search performance

2. Address on-page SEO issues to increase organic clicks, and pursuing

3. Content opportunities result in higher page rankings and more keywords

The Beginner’s Guide to SEO

Google uses a network of hundreds of thousands of computers, each of which process billions of queries. The array of servers and the vast computing power is mind boggling. 

With the first page of the SERP, even with the first result Google tries to answer the question of the person behind the search. They generally try their best to get the most relevant results to the searcher. So at times you may find there are images from a blog post pointed at you. At other times, you get videos and search snippets.

Google’s the only one that can consistently answer the question that you ask.

Google offers the best answers because it has:

An amazing algorithm that has gotten more and more complex since the time it began to piece the web together.

Google is not the Google that you remember from high school. 

So when we do SEO we have to start with Google. And wrap some of the complexity in our approach that it has.

The content strategy for your blog and outside are both important.

Make sure that your site is optimized for search engines. Google’s algorithm is more complex than just a simple calculation. Figuring it out will lead to you many big wins.

So here’s what you need to do:

Optimize On-Page SEO

Specifically, you want to optimize these elements:

1. Your site’s title tag

There are two important things to remember when using your title tag:

  • Make sure you’re consistent – the title is the most important part of your page. Make sure that your title has the keywords you’re targeting and want to rank for. That’s not to say you can keyword stuff. 
  • Make sure it’s readable – the title should be easy to read. The title should also be short. Keep in mind that Google is reading the title tag – the key phrase inside the title tag – is the most important.

The title tag is surrounded by the <title> </title> tags.

2. Meta description and other tags

This is followed by using h2 headings at the right places inside your content.

Finally for blog posts and pages use a meta description that tells search engines what the page is about. It’s debatable if meta tags are useful in this time and age but I’ve found it to be a great way to provide direction to search engines. If it seems complex hire an SEO company to do the heavy lifting.

Also, the ideal length for the meta description is between 155 to 160 characters and for meta title tags the ideal length is 60 characters.

The above two are some of the most important factors. In addition, take care of these factors as well.

3. Image Optimization

Search engines cannot read images the way they read textual content. So it’s important you add a title to your images. Plus add alt tags that describe what the image is about. Images aid comprehension. They bring diversity and oomph to your content and increase dwell time. Studies indicate that increased dwell times translate to higher rankings.

Finally, content optimization is important which we will discuss below.

Do Keyword Research

A common process for marketers and SEOs alike is keyword research. Using tools such as Ahrefs or UberSuggest, or even Google Keyword Planner, you can search for keywords that are related to your products and conduct keyword research. 

The longer and more content you create, the better. However, identifying the wrong keywords will overpower the intent of the search engines and confuse them. You want to create the right tone for your brand with the right content.

Keyword Research - SEO
Keyword Research

Let’s say you’re a premium VPN provider and you write a post about free VPNs. From a business perspective, ranking for this keyword doesn’t do you any good. Not a single person is going to convert.

This is where user intent comes into play. When someone types a particular word or phrase into a search engine, they’re not interested in just anything. They might be looking for something they heard about, or for information about that topic. Your content should be different. Instead of simply writing about your product, you should write about the problem that your product solves. Write about the reasons customers use and the unique features of your product. 

You should write about how your product solves your customers’ problems.

And when doing keyword research consider this. The keyword should be easy to rank for. The keyword should have volume and finally, it should be relevant and bring conversions for your site.

With a free tool like Ubersuggest or Keyword Planner, you can search for many relevant keywords.

This is the search volume for SEO. Look at the keyword difficulty of 72. Even though the term is lucrative it will require some serious marketing chops to be ranked for this.

Content Marketing

Once you have your keywords, create content. So that you can give this to the right people. You need to make sure that they are getting it in the right hands, through the right channels, in the right place. You’ll find that there are many ways to do it. 

Every business knows it must produce content, but they have no idea where to get started.

Here’s how to start.

The first kind of content is blog posts. You can write blog posts after doing keyword research as we discussed in the section above. Your content should be rich with keywords. Blog posts are geared towards driving lots of traffic. What length should be your blog posts? Google is increasingly preferring long-form content. Take your content length from a mere thousand words to over 1500 or above. This helps it rank.

The second kind of content is white papers, e-books, guides, and other kinds of content that act as bigger and deeper guides. This content is geared towards lead generation.

Even if you’re good at writing, you may be surprised by how many people won’t subscribe to your email list or give you their contact information. It’s not that easy. 

The next thing is to use content to create videos. Videos are a more efficient way to promote content than blog posts. Videos, in particular, are a great way to explain a concept, teach something, or tell a story. I’ve found that people love watching videos or listening to audio files, as in podcasts but you’ll probably need to do more research than with a blog post. Videos are the best for explaining what you’re talking about.

If you don’t want to spend a lot of time and effort you can use free infographic tools like Visme. With such tools, you can turn blog posts and other complex ideas into easy to understand and colorful infographics.

I’d also advise you to use different types of content when you’re not just creating blog posts, such as white papers and e-books.

Finally, once you have a good social media presence and are collecting emails do this. Get feedback.

Because to make content really great you need feedback from your readers. They tell you what kind of content they want to read.

Use A Social Media Strategy 

There are a lot of benefits to using social media. I don’t know if you know this but social media signals are a crucial part of the core ranking algorithm. The more social signals you have, the better it is. Google sees you as an authority website and ranks you higher.

Use a Social Media Strategy
SEO with Social Media Strategy = Great Results

You can share content directly to social networks, send and receive comments, and leverage these marketing channels to your advantage. Social media is also a great way to expand your reach and build your brand. It’s as easy as sharing your content to all your social profiles. You can also use it to reach a larger audience. Just be sure you’re not doing anything that jeopardizes the presence of your brand. Also too much isn’t always better. If you’re sharing content to 10 different profiles, it’s going to become confusing to understand where to post and how to respond in a timely manner. It’s worth knowing that social media is not only about posting content. It’s also about being personal.

You can also use social media to interact with customers on a more personal level. This is where many e-commerce stores get it wrong. They focus on selling to their social followers instead of building a relationship with them. They often miss the opportunity to use social media to build a relationship with their audience. This is where the engagement you’re creating with relevant posts can prove to be very beneficial. This can prove to a game-changer later down the road.

Off-Page SEO

No off-page SEO is complete without a discussion on backlinks. You may have the best content, but it won’t move the needle until and unless you build enough links to it.

When it comes to building links, the single best strategy that has worked for us and countless clients is guest blogging.

Sites accepting guest posts are ready to post your content provided you give them quality content.

Do a research like this keyword + “write for us”

You get scores of sites accepting guest posts.

Here’s an example.

Link-building is the single most important facet that decides your ranking period.

I know it’s tough. I know you would have liked a way around it. There’s none.

Off-Page SEO Checklist

  • Make sure your site is indexed to Google and that Google knows where it is.
  • Build links to your site. Link to your site. Build links. Build links. Build links.
  • Don’t forget about social media. You need to do it right. There are so many social media tools to help you.
  • Look for broken links on authority sites to build links to your site. You can use broken links. You can use a tool like Dead Link Checker. 

Concluding thoughts

Finally, check for on-site search optimization. You’ll never know what people are looking for if you don’t do a good job of researching. Use the tools above to figure out what people are searching for. Also, create an awesome user experience. If you have a poor user experience, you won’t be able to convert people.

Posted in SEO

What is SEO and How It Works?

The SEO landscape is very dynamic in nature; it is always changing. But if you get the basics right, you can quickly achieve the desired goals for your website. 

The SEO trends change every year, and with Google inclining more and more toward providing the user with the best answers for their queries, it is expected to change much more. It’s not just about the right keyword anymore, SEO now is all about what value you are providing the users with.                         

What is SEO?

Search Engine Optimization is a method of optimizing content so that it can be found easily through search engines and rank higher. In other words, SEO is all about improving your site’s rankings organically. 

Organic vs Paid Search

Organic traffic is a natural way users find and reach your site without being manipulated by paid ads or targeted marketing. Organic traffic is the best, and you should always aim to get more and more of it. 

What is SEO? Difference between Paid and Organic Search
SEO Tips: Paid Vs Organic Search Results

While paid search is the one that appears at the top of search results which a lot of marketing companies are offering today. The small font with ‘Ad’ written in bold letters indicates that the search result is paid. But despite this indication, many users click on the link as it appears on top and also because it easily can blend in with its native and less obtrusive design. 

How to optimize for Google?

Google has approximately 200 factors that it uses to rank your website. There are some who say that it is more than 10,000, but it is unclear right now about how many factors Google uses. 

SEO is not as tough as rocket science, but it is not that easy also. There are approximately 83% of companies that are not using any SEO technique to optimize their website. So there are excellent chances that with a little bit of research, quality content, and a bit of patience, your small business can skyrocket to the top of search engine rankings.

Expert Recommendation: Hire an Best SEO Company that offers professional SEO services.

Factors that impact On-page and Off-page SEO:

On-page SEO

On-page SEO includes optimizing every element present on your website, including the code, textual content, visual components, and other such elements. 

You have the full control of managing all the visual aspects of your website. Focusing on the on-page SEO will ultimately affect your off-page SEO also and can also make it successful. If your link-building with a crappy looking website that isn’t optimized correctly, then it will be an even tougher job.


1. Keyword research

To get found online, you need to know what the users have been searching for. While you craft your content, you should focus on what words the users are precisely looking for. When you are working on creating a post, make a list of words that you think the user might be looking for.

For example, if a user is searching for ‘friendly coffee shops near me.’ Then your post should include words such as coffee shops, cafes, coffee bars, and many more. You can even check Google’s ‘searches related to’ section that appears at the bottom of the search page.  

SEO Tips: Google Suggests most searched keywords relevant to a broad topic

The sections will indicate which are the popular keywords and so you don’t need to guess which words are popular and come straight from Google.

2. Meta tags

Meta tags are the invisible line of codes that are seen only by the search engine, and they are present to provide data about the page to the search engines. They make it easier for search engines to determine what the page is about. 

The meta tags are placed in the <head> section of a HTML page. The user can edit everything based on their requirements. If you are using CMS platforms such as WordPress, then using a plugin, it can be easier to edit the canonical tags or meta title tags.

There are also robots meta tags that tell the search engine which pages of your site should be indexed and which should not. A robot meta tag which tells the search engine not to crawl or index a specific page looks something like this,

<meta name =”robots” content=”index”>


3. Heading title tags (H1-H6)

Heading tags are used to identify different sections in your textual content. 

H1 tag is the most important heading tag, so the post title will have an H1 tag, so the headings become less important as we move from H1 towards H6. Therefore H6 is the least important and will be placed accordingly. Using proper heading tags has two main advantages:

  • For search engines, the page becomes more natural to read, and content can be thus separated that way.
  • For the user, it becomes easy for them to differentiate headings and subheadings so they can quickly skim through the whole text if in a hurry.

Using proper heading tags makes the optimization more meaningful, and thus it can help you in achieving better rankings.

4. Keyword density

Keyword density gives you the percentage of how many times your keyword appears on the whole text looking on that page. This means if you are using a keyword 10 times in a 1000 word text, then the keyword density is 10%. The formula used is as follow,

Google doesn’t have any specific percentage that you need to match as it suggests you to write content naturally. But the general practice says it is good to keep the keyword density between 1-3%. 

Although today the value for a keyword is becoming less and less important compared to the site quality and site authority. You should focus on using the keyword naturally and not stuff the entire site with it. It will just make your text look like a spam article. 

So the question comes to mind, where should you keep your keyword?

  • In the title of your blog
  • Meta title tag
  • Starting paragraph of the post
  • At the end of the post
  • In the alt-text for images

Keep your text natural and avoid stuffing it with keywords.


5. Optimize URL for SEO

A URL indicates to the user what the destination page is all about. In a case when the title tag is not visible, then also the URL might indicate about the topic.

SEO Tips: Optimize URL & Make it easy for users and Search Engines

URL is a minor but essential ranking factor. They do provide authority to the overall domain name but also highlight the keyword that users are searching for. URL themselves do not hold much sway over your website rankings, therefore if you can, naturally add keywords to it; don’t force your keyword in the URL.

6. Optimize images

There is an old saying which goes something like this “a picture is worth a thousand words,” and that applies to your article as well. The easiest way to make a 2000 word post more interesting is to add images that draw the reader’s attention.

As per Google’s vision for the future of search, the images will draw more traffic than just textual posts. So it becomes a must to add images that can bring a lot more traffic to your site. So how can you optimize your images?

Here are a few points to start:

  • Pick images that are smaller in size so your page can load quickly.
  • Use WebP images that preserve the quality and are also smaller in size. You can use squoosh, which can easily convert any photo to WebP format.
  • You can also use the SVG format for icons and logos. CSS and javascript make it easy to resize the images without loss of quality.

It is also essential that your images are responsive. For better results, Google also ranks pages well that have responsive design and works well on all devices. 

7. Page Speed

Pagespeed is the time taken by the page to load for your site. It can also be described as the “time to first byte,” which means how long it takes for your browser to receive the first byte of information from the server.

If you are using WordPress then Google’s Site Kit plugin, then it provides you with the insights of Google Analytics and Google Search console but also provides you with insights about the page load time of your site. 

PageSpeed is an important factor for your website to rank higher
SEO Tips: PageSpeed is an important factor

Google has officially declared that one of the essential features that it considers for ranking a page is the page speed. So, slow page speed can increase the time taken by the bots to crawl your page, and that can result in negative impressions on your search engine rankings. Here is a list of few points that you can follow to improve your page speed,

  • Minify HTML, CSS, and JavaScript -You can optimize your code by removing useless codes and comments.
  • Reduce redirects to other URLs -Each time you make the user redirect to another URL, the browser has to request for new HTTP cycle. 
  • Use browser caching -A lot of browsers today stores the cache of a website the user visits so that when it is revisited, it doesn’t need to load again.
  • Optimize images -As I mentioned earlier, the images having big sizes, so in order to reduce the page load time, compress your images, and use image formats that are smaller in size.

 If you are running on WordPress, here is a Step-by-Step Guide to Speed up WordPress.


Off-page SEO

Off-page SEO refers to the optimization that you can do to improve the rankings of your site in terms of search engine rankings. Simply put, anything happening outside your site that brings traffic to your website such as Social Media Marketing, Bookmarking, Guest blogging, and so on. 

All these tactics of search engine optimization will give the search engines a glimpse of how your website is perceived by other users across the globe and other internet users. What happens off-page is a lot important as compared to what happens on-page. You can produce top quality content, but if you can’t pull traffic or view, then it’s all futile. 

Let’s see some of the methods available out there that can help you optimize off-page SEO,

Whenever we talk about SEO, link building always comes on top. The first thing to know about link building is to build and chase high-quality links. 

What you are doing by making a lot of links is accumulating as many ‘votes’ as you can for your website. This will help you reach a broad audience and bypass your competitors to rank higher.

Link building is essential, but it will give you results only if you do it right. Most beginners try to put their links in places such as forums, link networks, blog directories, article directories, and many such sites. Link building done through this kind of activity is called Black Hat SEO, and there are very high chances that it can work against you. 

Try bringing links from websites that have high DA (Domain Authority) and PA (Page Authority). If your website gets mentioned on sites such as Wikipedia, then it is definitely White Hat SEO and can really boost the ranking for your website.  


9. Social Media Marketing

Social Media is the best place to share your content and grow your network. Social media marketing is also a kind of link building. Most links that you get from social media sites are “NoFollow,” but they do bring some value.

Today platforms such as TikTok, Instagram, Facebook, and WhatsApp do the best job today to engage users for more extended periods and serve them with relevant content. Brands saw the opportunity to market themselves on the platforms and promote their products there. 

More shares and likes on social media play a massive role in making your business grow. If any of your posts get a lot of likes and comments, then it can even end up going viral, which means it will reach an even broader audience. Many IT companies on Goodfirms offer you planned social media marketing tactics that can jump your site’s traffic.

But when you are working on open platforms such as Facebook and Instagram, it is essential to monitor the reputation of your brand continuously. Brand mentions on social networks are often counted as links in the eyes of Google. Therefore a trustworthy brand image will give your brand a boost in terms of search engine result pages (SERP).

10. Guest Posting

While making a trustworthy image for your brand, it also essential to give something back to the community every now and then. 

Guest posting can do wonders for your site, but if it is done correctly. There are a lot of sites available out there that let you post your articles on their websites with even “DoFollow” links sometimes. But it can often turn out that those sites are not trustworthy and filled with crappy content.

Final Word

Search algorithms keep on changing from time to time. Therefore knowing how search engine algorithms work and trying to create content that ranks is very important. Despite such changes, some factors like domain authority and matching the search intent are one of top ranking factors and will remain the same in the coming future. 



Greg Wilson 

I am Greg Wilson, a Content Writer working with GoodFirms, a research and review platform for service and software companies. I am passionate about blogging, creative writing, social media, and content marketing. I write blog posts for GoodFirms about SEO softwares, Cloud computing, IoT development, and many more such categories.

How to Choose the Best SEO Company?

Having a handful of SEO companies and struggling to choose the best one? Here is the solution.

Choosing an SEO company as a part of your Digital Marketing campaign requires lots of groundwork which can be quite time-consuming and exhausting. You might be tired of online research and hearing referrals from friends. To make this task quick and help you sign up with the right SEO company I have come up with a perfect checklist. 

Note: You must have a clear idea of what you want as an outcome from the SEO company.

“When you are clear with what you want, you can easily find out where you can get it from.”

The core motive behind hiring an agency to perform SEO tasks is to achieve “results”. The results that rank your website on top of Google SERPs for high intent keywords which is a very important factor. This article will take you through the process of filtering out the gem from the crowd. By the end of this article, you will have the knowledge to choose the right SEO company. Go ahead! 

Follow these 5 Simple steps to choose the best SEO company to get concrete results:

  1. Look at the SEO company website and social media pages.
  2. Go through SEO’s past performance. Evaluate them.
  3. Listen to what their customers speak about their SEO services.
  4. Visit the SEO company in person and get to know more about them.
  5. Be alarmed if they charge cheaper. Quality SEO services do not come cheap.

  1. Look at the SEO company website and social media pages

    The first action is to run a quick background check. Check the company’s website and social media pages. See if you are satisfied and are confident enough to proceed with them. The SEO company you decide to go with should be able to understand your pain point and offer solutions that would benefit your business.

    Read their Homepage and Service page 

    Go through the company’s website. Are you impressed with the first scroll? Get to know about the company and its motive. Visit the services page and learn about the SEO process. Do they give solutions to your problems? Try finding answers to the questions you have regarding the Search Engine Optimization(SEO) service or any digital marketing services you are about to opt for. Their SEO service page will speak about the problems and the solutions, without bragging about the company. It should be convincing enough to trust and work with them.

    Scan Social media 

    Going through the social media pages gives you a fair idea about the SEO Agency to shortlist the best. The most active platforms people use are Instagram, Facebook, Youtube, GMB, LinkedIn and TikTok. Google My Business(GMB) is used to register the business and route visitors to the physical location. It doesn’t stop there, GMB is used to rate & review a business. The reason we discuss GMB more is that naming a business place has become more spamy these days. To rank in the map pack, few companies are changing their actual business name and stuffing it with industry & location keywords to rank better, which is totally unethical. Google would never encourage such bad practices. It is good to verify on the SEO Agency’s Business name. This will help you dodge the spammers.

    “A big NO to the company that has spammy titles in GMB. This is not a good sign of ethics or proper SEO practice. Be cautious and Stay Away.”
  2. Go through SEO’s past performance. Evaluate them.

    A company’s portfolio displays the best output of the team. Explore the agency’s case studies and objectives they have worked for. This gives you a clear idea about the extent to which the company can work to achieve the desired results.

    Does the company rank in SERPs? 

    How did you get to know about the company? If through Google search, they are ranking already and can do things for you as well. If not, check if the chosen company ranks for the user intent search terms of the service you are looking for. You can read the quality from their effective usage of Title and URL in the search result. They should rank in Google’s SERP for quality keywords and search queries.

    Do they have proven results?

    One cannot guarantee the SEO results, you can trust the SEO agency that has proven results for their clients. The experience of the experts will help you take your business to the next level and find out ways to get you in front of your Target Audience. Go through the portfolio of SEO company and sign up with the best!

    What does their case study look like?

    Anyone can do SEO nowadays. What more important is performing a result generating SEO. Case studies help us know more about how a company has worked for its clients and overcome difficulties to achieve their objectives. The objectives may be driving traffic, getting broader exposure, etc. Make sure to run a quick check if their clients rank for high intent keywords that generate leads and gives a good ROI, end of the day “profit matters”.
  3. Listen to what their customers speak about their SEO services

    In this phase of filtration, we are going to listen to other people who have already partnered with the company for their betterment. Read reviews and testimonials of the SEO agency to get a customer perspective. Analyze the positives and negatives of the company and the experience people had with the team. Filter the company with the best, positive reviews and happy customers.

     Are they delighted or just satisfied? 

    “Trust” in a brand is built by its customers. Listen to the words of the clients of the SEO agency you chose to work with. Read the company’s reviews and ratings to know how happy its customers are and how likely they would refer them in their business circle. A happy customer will always recommend the company and share their positive experience. If there are negative reviews or low ratings, try to find the reason behind it. Not all times businesses get real reviews. Sometimes, the unethical competitors leave low ratings and reviews to bring them down. In such cases, the real business would have replied or taken corrective measures.

    Will they continue working with the company in the long term?

    Even if a customer doesn’t have a long term relationship in mind while signing up for a service, he/she might end up sticking to the agency that offers quality service or products for future requirements. This perspective applies not only to SEO agencies but to any kind of business. So you can get to know from the testimonial, a happy customer gives to the digital agency, how delighted they are to work with the team. There are tons of SEO agencies out there offering SEO services in all ranges of quality and pricing. Choose wisely!
  4. Visit the SEO company in person and get to know more about them.

    By this stage, you will have only a few companies on your list. Visit the company and interact with the team in person. A face to face meeting always brings clarity and does wonder. Ask the company a few questions about the team and the process they employ to solve your problems.

    How to find a bad SEO agency ?

    An SEO company should not direct you to achieve goals quickly. Keep in mind that “SEO is not an instant result generator”. The minimum duration to get the result can take up to 4 to 6 months. There will be testing, improvements, and iterations going on in the SEO process to get fruitful results. It is a long term process. If an SEO company suggests you things like stuffing keywords in your web content or buying links or any black hat SEO practices, better stay away! These practices are prone to Google penalty and you will end up losing your business reputation.

    How to find a good SEO agency ?

    A good SEO agency will try to understand your brand, industry and business goals in the initial discussion. They will show genuine interest in the growth of your business, suggest the areas of improvement, and corrective measures to accomplish your goals.
    Professional SEO company in Chennai IN - SEO strategy

    Here are few questions A good SEO company will ask:

    • Explain how is your product or service unique and is valuable to customers?
    • How do peop le find your website currently?
      How do you generate revenue?
    • What are the other channels you are currently focusing on? It may be Paid Campaigns (ads) or Social Media Marketing.

    Based on your answers a good SEO company will draft an outline that explains how can “search engine” help your business grow? If you are convinced and wish to know more go ahead with an SEO audit. Maybe you will have to pay for the audit, but this helps you choose the best SEO agency. You can give a restricted view of Google Analytics for the company to assess.

    An SEO Audit should propose

    • The Issue
    • Areas of Improvements
    • Cost of Investment
    • The Business Impact

    A Technical SEO report should discuss

    • Web Content – Is the web content obsolete or not dense enough for the search engines to find or not engaging or the existence of any duplicate content?
    • Navigation – Is the navigation good enough for visitors to take a look around your website?
    • Internal linking – The web pages may not be interlinked for the visitor to provide valuable information and is out of visibility.
    • Responsive(Mobile Friendly)
    • Crawlability
    • URL Parameters
    • Server Connectivity
    • Search query – A search query can be categorized as branded and unbranded
      • Branded Query – a person searching for your brand. The ways to improve the user experience for these terms are discussed.
      • Unbranded Query – the name of your service/product is searched, where the search result lists you and your competitors. In this section, a good SEO company will tell you what to improve and will show you the reason your competitors rank well and ways to outrank them.
    If you like the way the issues are prioritized and the solution they offer to boost your business, then proceed with the process.
  5. Be alarmed if they charge cheaper. Quality services do not come cheap

    Cost is one of the deciding factors. There are SEO companies offering services for a price less than the average value. Though they might seem cost-effective, their results stand nowhere near what you expect. Before starting off the service, set a definite budget. Anything around $500 to $1500 per month should work to get you solid results. This might vary based on your company’s spending capacity and SEO requirements.

    Why should you avoid cheap SEO companies?

    The companies offering low-cost SEO services will attract customers by 2 factors. One, the cost and second, is the guaranteed results they promise to achieve. When you sign up with such SEO companies without proper knowledge, they might either run out of budget or get lost in the middle of the SEO process. So, this results in a bad experience and some people tend to drop the idea of Search Engine Optimization or Digital Marketing and hold back not to burn their fingers again. To avoid all these circumstances, you can spend on proper SEO agency even though the charge is on the higher side.

    Are you signing up with a skilled team?

    Check if the person in contact with you is skilled enough to resolve your queries. They should sound trustworthy and give you the confidence to sign up with the company and be able to clarify your doubts then and there. Find out what is the response rate for your queries and do you get a single point contact? Because there might be several resources working parallel on various projects and it might be tedious if you don’t get one point contact. You will end up explaining your request again and again. And remember, performance comes with the price. So, invest well in a skilled team to get good results.

    Google’s Maile Ohye shares “How to Hire a SEO

Wrap up:

As a conclusive thought, go with the SEO company that best suits you based on “Portfolio, Expertise, Reviews & Ratings and Pricing” and sign up with the company that has answers to all your queries and proven results. This agency will solve all your problems, provide you with solutions that elates your business growth.

Good Luck! With your SEO campaign.

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